SEARCH MARKETING
Why Should Auto Dealers use Search Engine Marketing rather than offline advertising?
New car shoppers use search engines 3 times more often than TV, radio, and newspapers ... combined!
You Only Pay for Qualified Leads
Sales Driver™, DealerOn's search engine marketing solution, will drive more qualified leads to your dealership website because your ads will only be shown to prospects located near your dealership who are searching for cars that your dealership sells.
You Know What You're Getting
Unlike newspaper, TV, or radio advertising, Sales Driver™ is perfectly trackable. We will provide you reporting that shows you exactly how many and which prospects called or submitted an online lead to your auto dealership. You can then precisely measure how many cars you sold and at what margins you sold them based on your search engine marketing spend. You will know your ROI down to the penny because of the powerful reporting we provide you.
Why Should you use Sales Driver™ rather than doing it yourself?
Perfectly Measurable Results
It would take your car dealership months, if not years, of software development efforts to replicate our tracking/reporting system. We use a system that has been refined and proven effective across hundreds of dealerships, so it's the perfect turnkey solution for you.
Google AdWords Certified Partner
DealerOn is a Certified Google AdWords Partner, meaning that we have demonstrated our practical expertise in managing accounts. Our Sales Driver customers will benefit from our relationship with the Google AdWords program, our experience, and knowledge in running PPC campaigns. Being a Google AdWords Partner also allows DealerOn access to training materials to help ensure we stay up to date on the latest and greatest offerings from Google's PPC.
Higher ROI
We already know which keyword terms to buy (based on hundreds of trials with other dealerships) to maximize the ROI on your search engine marketing spend. We use the most sophisticated bid management system available to maximize the number of leads of achieved. As our customer, your car dealership doesn't have to manage any of the spending or analysis of that spend - you just have to do what your dealership does best - convert qualified leads to customers.
How Can You Double Your Paid Search Lead Volume?
It's not enough to drive qualified traffic from Google to your website, you need to convert them into leads, either by getting them to call your dealership, or to fill out a lead form so that you can market them further. DealerOn uses landing pages that are designed with lead conversion as a priority, so your PPC traffic will be more likely to submit their lead information, increasing your ROI.
Don't Send Traffic to your Homepage
Most car dealership websites are not built specifically to appeal to a customer coming from a search engine query. When a prospect searches for "Richmond Nissan Maxima" the ideal page to send them to would be one that specifically talks about Nissan Maximas in Richmond. DealerOn landing pages do exactly this AND have been scientifically documented to more than double lead conversion rates.
Increase Quality Score and Lower Cost
Google uses Quality Score to help determine how much your dealership will pay per click in your PPC campaign. An increase in the Quality Score means a lower cost per click. PPC campaigns with a high click-through-rate (CTR), relevant landing pages, and ad copy will have a higher Quality Score than those that don't.
Sales Driver builds pay-per-click campaigns around the makes, models, and locations of each dealership and send this traffic to relevant landing pages. Sales Driver also uses ad copy that has been tweaked, tested, and measured through years of practice and hundreds of dealer websites. All of this leads to your dealership's PPC campaigns having a higher Quality Score and lower CPC.
PPC tips for Car Dealers to market their websites online.
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Drive Qualified Traffic |
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SEO Accelerator™ Sales Driver™ (PPC) |
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Convert More Leads |
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E-AutoSavings™ DealerOnTV™ Impact Specials™ Virtual Inventory™ Video Credit Application |
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Drive Showroom Visits |
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HyperConnect™ Lead Nurturing |
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