SEARCH MARKETING
Why Should Auto Dealers use Search Engine Marketing rather than offline advertising?
New car shoppers use search engines 3 times more often than TV, radio, and newspapers ... combined!
You Only Pay for Qualified Leads
Sales Driver™, DealerOn's search engine marketing solution, will drive more qualified leads to your dealership website because your ads will only be shown to prospects located near your dealership who are searching for cars that your dealership sells.
You Know What You're Getting
Unlike newspaper, TV, or radio advertising, Sales Driver™ is perfectly trackable. We will provide you reporting that shows you exactly how many and which prospects called or submitted an online lead to your auto dealership. You can then precisely measure how many cars you sold and at what margins you sold them based on your search engine marketing spend. You will know your ROI down to the penny because of the powerful reporting we provide you.
Why Should you use Sales Driver™ rather than doing it yourself?
Perfectly Measurable Results
It would take your car dealership months, if not years, of software development efforts to replicate our tracking/reporting system. We use a system that has been refined and proven effective across hundreds of dealerships, so it's the perfect turnkey solution for you.
Breadth of Coverage
Our solution allows us to optimize your search engine marketing spend across all major search engines (Google, Yahoo, MSN, AOL, and Ask.com) which means that you get a higher ROI than you would by only advertising on one search engine. Because we've already built a solution that provides this coverage, you don't have to do anything extra to cover all of these major search engines for the car dealer phrases relevant to your dealership.
Higher ROI
We already know what keyword terms to buy (based on hundreds of trials with other dealerships) to maximize the ROI on your search engine marketing spend. We use the most sophisticated bid management system available to maximize the number of leads of achieved. As our customer, your car dealership doesn't have to manage any of the spending or analysis of the spend - you just have to do what your dealership does best - convert qualified leads to customers.
How Can You Double Your Paid Search Lead Volume?
It's not enough to drive qualified traffic from Google to your website, you need to convert them into leads, either by getting them to call your dealership, or fill out a lead form so that you can market them further. DealerOn has developed a micro-site solution that more than doubles your lead generation efforts.
Don't Send Traffic to your Homepage
Most car dealership websites are not built specifically to appeal to a customer coming from a search engine query. When a prospect searches for "Richmond Nissan Maxima" the ideal page to send them to would be one that specifically talks about Nissan Maximas in Richmond. DealerOn has developed a product that does exactly this AND has been scientifically documented to more than double lead conversion rates.
PPC tips for Car Dealers to market their websites online.
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Drive Qualified Traffic |
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SEO Accelerator™ Sales Driver™ (PPC) |
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Convert More Leads |
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E-AutoSavings™ DealerTV™ Impact Specials™ Virtual Inventory™ Video Credit Application |
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Drive Showroom Visits |
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HyperConnect™ Lead Nurturing |
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