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HyperConnect™ - Drive Showroom Visits

Why is it important for your car dealership to aggressively follow up with your leads?

You are 10 TIMES more likely to CONNECT with a lead if you dial them within 5 MINUTES than if you wait 30 MINUTES.

--Dave Elkington, insideSales.com; MarketingSherpa B-to-B Demand Generation Summit 2007


HOW IT WORKS:
When an Internet lead reaches the HyperConnect™ system, it verifies that the lead is real and has a valid phone number.
HyperConnect™ will then call your auto dealership, relaying the lead's name and specific vehicle information to your sales staff.
The dealership representative can then choose whether or not they want to immediately be connected to the lead.
DealerOn's HyperConnect™ service connects your sales reps with your leads in an average of 3 minutes! All your sales reps have to do is answer the phone!

For the leads that the average car dealership does answer within the first 3 days, the average response time is still horrible - over 12 hours.


Research has shown that when a new car lead is contacted within 15 minutes of submission, they will come to the dealership showroom 65% of the time! However, a new car lead that isn't contacted within the same day will come to a dealer's showroom only 25% of the time.


Every minute, every second that it takes you to contact your new car leads makes it that much more likely that he or she will go to your competitor's auto dealership. How can you make sure you don't lose these hot leads to your competition?


With DealerOn's HyperConnect™ service, you can connect your sales reps with your leads within seconds over the phone, helping to turn more leads into appointments and generate more showroom traffic for your auto dealership then ever before.


HyperConnect™ reduces your response times dramatically by instantly and automatically connecting your sales people with potential customers minutes after they enter they submit their contact information through any online portal.

 

Why It Works

HyperConnect™ works for all Internet leads, including those from your dealership website, third party sites, and manufacturer website. Internet leads expect a quick response time.


This means that when your dealership uses HyperConnect™ to contact these Internet leads within minutes, you are surpassing the expectations of 92% of your online consumers. This makes for a great first impression, as well as an impressive close rate.


Auto dealers that use HyperConnect™ typically find that they can, on average, set appointments with 75% of the leads that they speak to. Because of the way HyperConnect™ allows your sales people to personally connect with potential customers, 75% of those appointments that are set are kept, with a 29% close rate.


This instant response system also means that you will be able to reach your potential customers before your competition does. As one of our customers said, "It's not who emails the customers first, but who talks to the customer first that wins!" With HyperConnect™, your dealership is able to establish a relationship with them before your competition, allowing you to convert and close these potential customers more often than ever before.

 
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