Home Account LoginRequest Info Blog

Car Dealer Marketing  >  Auto Dealer Sales Tools  >  Virtual Inventory

Your auto dealership's new car inventory isn't limited to what is physically on your lot, but when you post your actual inventory on your website, it doesn't reflect your ability to order new vehicles. When a potential customer visits your auto dealer website to research a specific new car that you don't physically have on your lot at that exact moment (but could very easily order), if you don't give them the opportunity to submit a lead for your dealership for that car, they will go to your competition.

Up your conversion rate and avoid losing these potential leads by implementing DealerOn's Virtual Inventory™ on your dealership website. Instead of seeing the new car inventory that is actually sitting on your lot, web visitors will see all of your potential new inventory. This means that every possible combination of color, trim level, make, and model that exists will appear on your dealership website.

Because your auto website will have every possible permutation of new car that you can sell, the number of web visitors who abandon your site because they can't find what they're looking for will drop-and your conversion rate will soar. DealerOn customers that use Virtual Inventory™ typically find that our inventory solution delivers conversion rates twice as high as their real inventory solutions are able to.

When you use Virtual Inventory™, your auto dealership will increase the number of used vehicles sold as well as new. 40% of new car leads end up actually buying a used vehicle. If these leads don't find the new car they THINK they want on your website, they won't submit a lead. By using Virtual Inventory™, your auto dealership will appear to have every possible combination of new vehicles, making it impossible for you not to have what your new car leads are looking for.

Each vehicle in your Virtual Inventory™ will have accurate trim information and color photos, as well as a dynamic pricing tool that will give your leads a quick and accurate price quote.

Since each vehicle has a unique, search engine optimized web page, your new car inventory will completely blanket and dominate search engine results pages. When a potential lead in your area is searching for a vehicle that you sell, having Virtual Inventory™ gives you a much better chance of 1) getting that lead to come to your site, 2) converting that visitor into a lead and 3) making a sale. Imagine what that could do for your conversion rate and sales numbers.

Why would you continue to send leads that should be yours to your competitors' websites just because they don't understand that your dealership can get any new vehicle they might be interested in? It doesn't make sense. Let DealerOn's Virtual Inventory™ help keep these leads on your website so that you have the opportunity to sell them the new vehicle they want, even if you don't have it sitting on your lot.