E-AutoSavings - Incentive-Based Lead Management System

We've gained as many as 80 leads per month -- this product has immediately become our single largest lead generator!

-- Ed Lewis, Freysinger

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E-AutoSavings is a two-phase process that doesn't leave anything to chance in the acquisition of, or follow-through with, your Internet leads. Take a look at how the process compels more leads to respond to your offers. You'll see that the incentive process effectively captures information you need to respond intelligently to inquiries, and that the web tool automatically helps you to nurture them, building upon the connection that's begun and getting your leads into your dealership so you can close the deal.


E-AutoSavings 3.0 Features




Generates 50 – 600 leads from your existing website traffic with an average 6% conversion
33% of all leads come with an appointment already set
Sends out detailed eBrochures to your customers building a relationship and building your brand
Sends out a 5 Day Email Survey where the customer responds to questions regarding their satisfaction with your sales process thus far.
Sends out a 15 Day Email Survey where the customer responds to questions regarding where they are in their buying cycle and whether or not they have already purchased a vehicle and their reasons for doing so.
Sends out an appointment confirmation email that allows the customer to confirm or reschedule their appointment 24 hours before their schedule appointment.
Contains Full Vehicle Data - Including:
  • Photo Gallery – 27 Interior and Exterior Photos
  • 360° Spins - Exterior & Interior
  • Standard Features, Technical Specifications, and Warranty

E-AutoSavings Phase 1:

Generating Leads and Appointments

1. E-AutoSavings offers your website visitors an incentive in return for their contact information. In the "what's in it for me" mindset of today's world, you're already a step up from your competitors in making an impression.


The process gets underway with a virtual assistant directing website visitors to your special offers. Our clients have found that this level of interactivity increases lead capture by at least 25%.


The incentive coupon is branded with your dealership information and the easy administration tools give you complete control over the incentive you choose to offer.


To receive your incentive, the lead is asked to input the following information:


a. Name
b. Email Address
c. Phone Number
d. Shopping Status


2. After providing the information, the lead is asked to select the make, model, and trim of the vehicle they're interested in via an attractive graphical selection process.


3. The lead is rewarded with the presentation of a multimedia 360 degree external spin of the vehicle they selected. This rich media presentation creates a positive impression and begins building a relationship by going beyond what they expected in exchange.


In addition, the lead receives a wealth of information detailing standard features, technical specifications, and warranty data on that vehicle.


4. Now that you've gotten their interest, the lead is invited to schedule a test drive.


At this stage in the process, our clients have found that up to 40% of consumers will opt to schedule a test drive when given an additional incentive to do so. Typically, most dealers will double their initial incentive to persuade customers to visit the dealership and test drive a vehicle.


As you well know, the closing percentage on any lead increases by up to 50% if that customer schedules an appointment and shows up.


Our clients rely on E-AutoSavings to substantially increase both their lead capture and their "kept" appointment rates.


5. After the lead submits their information, you receive an email with all their input for follow-up. But, it gets better...


E-AutoSavings doesn't stop at lead capture. Phase 2 of this comprehensive incentive management tool is designed to automatically nurture your leads, learn more information you'll use to sell to them, and make sure they keep their appointments.


E-AutoSavings Phase 2:

Converting Leads to Car Deals

Because receiving a lead doesn't guarantee anything, your leads will be nurtured along with an automated follow-up system designed for the auto buyer.


6. As soon as the lead is generated, your dealership will automatically email them a detailed eBrochure for the vehicle they selected in Phase 1. Your dealership information and all pertinent contact information will display prominently, reinforcing their connection to you.


The eBrochure also contains links to your finance and inventory, as well as hours and directions. All of the vehicle details they viewed in the coupon process are presented in a printable format, including standard features, technical specifications, and warranty. A full color photo of the vehicle and the multimedia multi-angle photos and 360 degree exterior spins cements their interest.


7. On day 5 your lead will receive an email survey designed to provide feedback on your salesperson and the customer’s level of satisfaction and continued interest in the buying process.


8. They receive another follow-up survey at day 15. These closed-feedback loops help your dealership finely tune your Internet marketing process to escalate your success rates.


9. Leads who scheduled an appointment through the incentive process will also receive an appointment confirmation email, which allows them to either confirm or reschedule their appointment. You're advised, either way.


With E-AutoSavings, your marketing process is never left to chance. You're seen as a responsive dealer who cares about your customers getting what they want.









Call Now 877-543-4200
Call Now 877-543-4200
CASE STUDY

Bommarito Nissan DOUBLED their website leads.

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