Last week, the Beard (Greg Gifford) and the Hair (Shaun Raines) headed to Atlanta, GA to speak at Internet Battle Plan XXI. If you’ve never heard of it, the IBP conference is hosted by our friend Jim Ziegler of Ziegler SuperSystems and it’s two days packed full of amazing presentations from the top minds in automotive.
Like most conferences, the Internet Battle Plan exists to make us all a little smarter when it comes to our digital marketing efforts. But unlike most conferences, there’s a strict “no infomercial” rule for the IBP speakers. That means the presenters MUST share actionable tips for dealers, and not just spout sales pitches the entire time. Of course, anyone who’s seen Greg & Shaun present knows that wouldn’t have been a problem anyway, because their talks always have huge takeaways.
Greg presented on the all-important topic of local SEO. Most every dealer out there uses SEO to try and gain visibility with Google. It’s how people are doing their research these days. However, Greg lasered in on local SEO, which is a more complicated subset of traditional organic SEO — focused on boosting relevancy for Google searches in a specific geographic area. And the best part? His presentation was entitled “Nigel Tufnel’s Guide to Local SEO That Rocks.” Yep, a solid Spinal Tap reference.
It was filled with callbacks to comedy film greats, including Caddyshack and Young Frankenstein. You can download his slides here, and experience it for yourself.
And he wasn’t the only one who turned it up to “eleven,” as they say. Shaun Raines spoke to everyone about SEM excellence, dishing out tips as quickly as dealers could write them down. He talked about best practices on using SKAGs, Google’s ad extensions, and running your PPC campaign at a smart time of day. Shaun’s one of the best in the business when it comes to paid search, and it really shines when he shares tips like using “Call Only” for your mobile PPC ads.
And of course, we can’t forget the featured opening speaker, Bobbie Herron from ZMOT Auto. She’s got a ton of experience in the auto industry, and she spent 16 years at a dealership before coming over to the other side with ZMOT. She showed dealers how they can use their existing data to maximize sales & profits. It was geared toward Dealer Principals and GMs, who got an earful on using predictable, proven processes to increase their bottom line.
Of course, we love Bobbie Herron, and can’t wait to have her on our webinar next week! She’ll be speaking on customer experience best practices. She also hosted a webinar in September 2015 with us, and talked about how ZMOT handles leads.
If you went to Internet Battle Plan XXI, tell us your favorite part in the comments below.