When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of the most important) of your SEO efforts. With average search terms getting longer and longer, and 20-25% of the search terms Google sees are unique (never used before), it is getting more and more difficult to find the right combination of terms to optimize your auto dealership website for.
One tool to help your dealership find the most effective keyword phrases is to take a look at the search terms that car buyers are using to find your dealer website. If your current auto dealer website provider has the right analytics, your dealership should be able to see exactly which keywords led to visits, leads, and sales for your dealer site.
Using this data will allow your dealership to tell which keyword searches are directly responsible for auto sales. Using this information, your dealership can work with your auto website provider to tweak your SEO efforts, adding and removing keyword phrases as you track which are successful and which aren’t.
If your dealership manages your own pay-per-click (PPC) ad campaigns, this keyword information can be very useful when creating the list of search terms you decide to bid on. This way, you can not only track their success in PPC campaigns, but how often each keyword phrase is leading to a sale through organic search.