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Archives by Tag 'search engine optimization'
Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of. Here are some of the major changes Google made this past year: Increased Focus on Reputation & Trust Google made algorithm changes to penalize sites that didn’t have credible and [...]
It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team. One of the attendees asked [...]
So you’ve created your dealership’s Google+ Brand Page in preparation for the move from Google Places to Google Plus Local…but now what? Here are some tips for optimizing your dealership’s Google+ page:Keep SEO in Mind: When putting information into the “About Us” tab, use relevant keywords. Also use these terms when adding content to your [...]
It’s not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday. The latest update under the Panda name went into effect Tuesday night, Panda 3.9. Panda was originally released in February 2011 as a way to remove low-quality content from Google’s [...]
Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to “level the playing field”. While many auto dealer websites shouldn’t have an issue with this (your site provider should not only be up to date on Google’s latest algorithm [...]
If you’re doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts: Main Navigation Pages: Your home page and those that have direct navigation from your [...]
Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won’t necessarily know why). On Tuesday, Google announced 40 changes to search quality they have made over the past month or so. While many of these [...]
Title tags should be a part of the SEO strategy of every car dealership website. Why? Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each [...]
Google+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge. Here are a couple of [...]
A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching [...]
