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Archives by Tag 'google local'
Does your car dealership sell have more than one location? If so, big news from Google Places. In the past, it was difficult and cumbersome to create and manage more than one Places account. To help their users, Google Places has created a new Bulk Listing Management Tool. This new tool allows your dealership to [...]
I’ve written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven’t touched on the mistakes you could be making, hurting your car dealership online marketing strategy. Here are the places where you could really screw up your listing if you aren’t careful: Don’t use a post [...]
Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places. While it’s true that a lot, if not most, of your search traffic comes from Google, it’s still important to make sure your dealership is properly optimized for the other major players as well. [...]
What is designed to be a way for users to let Google know when a business has been closed is, in some cases, being abused by local competitors. Since it is so easy to mark a business closed in Google Places, some business are being tagged as closed when they aren’t. When enough people mark [...]
Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations. Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community. Google plans for Zagat to be the “cornerstone of our local offering”, helping them [...]
Last week I wrote a post about Google Local Portal in Portland. If you’ve already read it, you might have seen mention of Google’s new service for businesses: Google Offers. Google Offers appears to be similar to Groupon and other discount offering services — it allows you, as a small business owner, to get your [...]
Have you seen the new offering from Google for local search? Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven’t. Google’s new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp. They let users look at all of the businesses in a [...]
Google has recently updated their Local Business listings guidelines in their efforts to further discourage any spam or inappropriate use of their Local Business listing service. The new guidelines are listed here. If your car dealer website provider or your Internet department has already listed your dealer website in the Google local listings, then you [...]
Google has done a great job making their search results better and more effective for the car buyers that use their search engine, especially when it comes to local search. As it stands now, those who search Google for a term like “Ford dealership” or “used Nissan dealer” will see local results for these terms, [...]
