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Archives by Tag 'best practices'
Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurrences in our state. While DealerOn, both the office and our employees, were lucky enough to dodge any real damage, it definitely made us all think about how [...]
Some of DealerOn’s car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign [...]
There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines. Google is earnest in their mission to provide the most relevant content to their customers, so they provide tips and suggestions for how content providers can rank [...]
The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting. Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance [...]
When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren’t more involved in social media is that they or their teams don’t have the time. I’m a strong believer in the theory that time is the new money, so I [...]
No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”. You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics. At DealerOn, we have made it a standard part of our process to [...]
If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to “check-in” through their mobile phones, letting their friends (and businesses) know where they are. It’s designed [...]
Have you ever gone to add your auto dealer website to Google Places only to find someone else has already claimed and verified it? We run into this from time to time while setting up listings, and recently found this information on what to do. First, make sure no one in your dealership has already [...]
Now that Google’s search engine update, Caffeine, is live everywhere, a lot of people have questions about how it will impact search engine results, and more specifically, what car dealers can do to better optimize for this update. I wanted to answer both questions, so let’s start with how Caffeine will impact search engine optimization [...]
Google has recently updated their Local Business listings guidelines in their efforts to further discourage any spam or inappropriate use of their Local Business listing service. The new guidelines are listed here. If your car dealer website provider or your Internet department has already listed your dealer website in the Google local listings, then you [...]
