Archives by Tag 'best practices'
One of the things we hear from a lot of the auto dealers we talk to is that they are struggling to find the right auto dealership analytics to measure their success. How does your auto dealership really know if you are doing as well as you could be? Could you be converting more traffic, [...]
When choosing a search engine optimization (SEO) vendor for your auto dealer website (whether it be a third party or your car dealership website provider), there are a few things that your dealership should be on the lookout for. While these things don’t necessarily indicate a poor SEO company, they may be red flags.
Only Talk [...]
Adding a blog to your car dealership website can be a great tool for increasing your dealer site’s search engine ranking. This is because your dealership will be updating content often, meaning the search engine bots will visit your dealer website more often. Also, your auto dealer staff will be able to optimize for the [...]
Social media can be extremely beneficial for auto dealerships looking to increase their sales…but only when it’s used properly. Social networking sites (Facebook, MySpace, etc), Twitter, and professional sites like LinkedIn can be difficult to navigate for dealers trying to toe the line between “friend” and “business”. Here are some examples of the [...]
Google is making changes to the algorithm the company uses to determine rankings on their search engine result pages. Named Google Caffeine, search engine experts aren’t entirely sure what these changes will mean for auto dealers that have well optimized sites, but they do have some ideas as to what will change.
The most generic, [...]
Forms are at the heart of converting your website visitors into actual leads. It is through these online forms that they interact with your dealership website, make themselves known to you, and virtually raise their hands to be contacted by your dealership. When these forms are long and complicated, many web visitors will be discouraged [...]
Customer-directed surveys seem to be a blessing and a curse to most dealerships. OEM survey results can determine so much for dealership, yet are often highly contested by those within the dealership. So why not find out how your customers feel about the experience they had at your dealership by sending out your own surveys? [...]
While it’s extremely important that your auto website provider be an expert in Search Engine Optimization (SEO), it’s also wise to know a thing or two about your own SEO campaign. Having at least a basic understanding of the fundamentals of SEO best practices can help you determine the quality of your website provider, as [...]
