Not all auto dealers use Twitter as part of their online marketing campaigns. For those that do or those that are considering it, it’s important to know what criteria Google uses when ranking tweets now that the search engine giant is beginning to integrate real-time search results.
According to Amit Singhal, a Google “Fellow,” Google will take into consideration not only the number of followers the person tweeting has, but will also look at how reputable those followers are. This means that a person’s followers will be like an inbound link to your dealership website. While having a lot can help your search engine ranking, the quality is more important than the quantity.
Singhal confirms this by saying, “One user following another in social media is analogous to one page linking to another on the Web…as established users follow another user, the quality of the followed user goes up as well.” Singhal also recommends using hashtags sparingly, since that is a common practice of spammers on Twitter.
Google undoubtedly uses other factors when determining which tweets to show in their real-time search results, but having some information is better than none. Contact your auto dealer online marketing provider if your dealership isn’t using Twitter and would like to, or is and would like to see better results.