“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting your dealership’s strategy.

The links we mention in the video are:
Page speed post from Moz: moz.com/learn/seo/page-speed
Page speed as a ranking factor: bit.ly/mobile-page-speed
Mobile first index info: bit.ly/mobile-first-faq


VIDEO TRANSCRIPT
Hey what do you know… it’s Wednesday and you know what that means: Another Wednesday workshop from DealerOn. And this week we’re talking a little bit about mobile.

You hear it all the time because its true – you need to think mobile first.

And be selfish. Literally, think about how you use your phone to search the web, find products, services, pizza, beer and so on. Paid advertising in mobile search continues to increase and for good reason. Have you been paying attention to Google search results on your mobile phone over the last year or two?

There’s a heavy preference for mobile ads – and the stats prove it. Mobile paid search spend increased more than 130% from 2015 to 2016. Phones and tablets are generating more than 60% of paid search clicks.

And organic search visits are still struggling because of Google’s efforts to monetize mobile search results – which of course, hinders organic.

So why does this matter?

Make sure that you’re allocating significant portions of your marketing budget for mobile specific results. You must have plan to be easily found in paid and organic mobile search results. This absolutely includes the speed of your mobile site.

In this video we’re including some links to great information that will help you understand the importance of Google’s mobile first index.

We recommend starting with this link found at MOZ. Page speed has been a ranking factor since 2010, but the mobile friendly algorithm is where the game is changing. Head over to moz.com/learn/seo/page-speed.

The next article hit our radar back in June of 2016. It’s short and sweet, but important. Check it out over on Search Engine Land at bit.ly/mobile-page-speed.

The last one we’ll share on this Wednesday Workshop is this more recent article (written in November) which has more detail about Google’s Mobile-First Index. Make sure to read the section “Ranking Signals Will Come From Your Mobile, Not Desktop Version”. Check it out at bit.ly/mobile-first-faq.

Well that should give you some great food for thought and mind morsels for learning. We’ll see you next week with another Wednesday workshop from DealerOn.