Toyota of Easley, a Greenville, South Carolina, auto dealership, recently launched a new car dealer website, allowing them to increase their leads per day by over 700% in only 3 months.  This increase in leads was due, in part, to a 447% increase in their website conversion rate made possible by the flexibility of the DealerOn FlexSites website platform.

Internet Director Mark Worthy was able to customize, test, and optimize the design of the Toyota of Easley homepage and the entire DealerOn website platform based on how well or poorly each widget was converting website traffic to leads. He was also able to tailor the incentives offered through the E-AutoSavings 3.0 incentive system to best entice his dealership traffic to submit their contact information.  This allowed Toyota of Easley to convert more of their website traffic into sales leads.

Worthy not only had success with the flexibility of the DealerOn FlexSite platform, but also with the company itself.  “Having DealerOn as our website provider would have been worth the switch for their ability to convert leads alone; their customer service, recommendations, and willingness to work with our dealership are all just icing on the cake,” Worthy said.

More information on Toyota of Easley, a Greenville, SC car dealership, can  be found  on their website.  Their new website was launched by the leading car dealer website provider in the industry.   DealerOn specializes in lead generation for their auto dealer website clients, as well as online marketing including search engine optimization, search engine marketing, and social media.