DealerOn, an innovative provider of interactive, intelligent and impactful Web solutions to the retail automotive industry, launches an intelligent reporting platform with an automated recommendation engine for auto dealers using their Website Solutions.

Attention spans of auto buyers are short. The Internet gives prospective buyers the ability to click away within seconds of discontent. DealerOn, in following their tradition of innovation firsts, capitalized on the opportunity to become the first automotive retail dealer software vendor to put automated reporting intelligence to use for their auto dealership customers. This way, discontent can be minimized and auto dealers can focus on delivering exactly what works to generate more high-value leads.

“At DealerOn, we saw the rise in behavioral analytics and worked to develop a reporting engine that utilizes sales, lead and survey data from an automotive dealership’s website to intelligently recommend changes that allow dealers to better connect with their buyers,” explains Navid Azadi, CEO.

This means DealerOn customers can leverage real-time insights from valid leads, not just from watching overall website traffic behavior. The ability to tune into what actual in-market auto buyers are interacting with on the website means that the recommendation engine is providing validated insights and suggestions for improvements aimed to increase lead conversions.

After filtering the collected data, the recommendation engine returns suggestions for updates to key areas of the dealer’s website including:

• Widget Vault™ Homepage display
• Homepage promotional graphics
• Homepage vehicle photos
• Virtual Inventory
• Impact Specials™

The launch of DealerOn’s new Flex Site™ functionality gives auto dealers the capability to respond as they choose. And, they can enact the recommendations with a few clicks, and no need for IT-driven development projects. Additionally, the recommendations also include reference to SEO text.

The combination of Widget Vault™, Flex Sites™ and the Comprehensive Reporting Platform with automated recommendations gives our auto dealership customers an integrated solution that helps them know what their prospective customers want and give it to them in real time.

About DealerOn: Since 2003, DealerOn, Inc. has been helping our customers gain the edge they need to drive success through online marketing channels. By leveraging DealerOn’s website design and hosting services, our suite of web tools and professional services, our customers produce higher online lead engagement and conversions. DealerOn was founded by auto industry veterans to provide expertise to automotive dealerships that empowers them to get closer to their customers by harnessing the Internet with the latest web technologies.

DealerOn provides auto dealers with an in-depth understanding of consumer behavior, web analytics, and automotive trends to develop and sustain an online profit center for the long term. Our account management staff is focused on sharing best-practice knowledge to proactively help dealerships spend more time closing deals and less time agonizing over how their online marketing efforts should be managed.