DealerOn, the premier  auto dealer website provider, announces that two of their car dealership website customers are winners of Dataium November Web Performance Awards: Rich Morton Mercury and Mike Murphy Ford.  Dataium recognizes successful auto dealers and their website providers for their online performance each month by measuring auto shopper behavior and website performance data and awarding the best of the best.

Rich Morton Mercury was given the Best Performance: Leads per Auto Shopper award.  This means that out of the auto dealer websites for which Dataium tracks data, Rich Morton Mercury had the highest percentage of auto shoppers that submitted a lead.  Auto dealerships that can achieve a high percentage, like Rich Morton Mercury, are often extremely successful in the other areas of their business.

Mike Murphy Ford has been given the Best Performance: Unique Visitor to Auto Shopper Conversion award.  Their dealership website had the most searches per unique visitor compared to the other websites that Dataium studies.  Being able to convert unique website visitors to actual auto shoppers is the goal of most dealership websites.

DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.

By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.  Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.