DealerOn, the leading website provider for car dealers, is proud to announce that our customer, Liberty Ford, has won the Dataium July 2011 Auto Shopper Intensity (ASI) Excellence Award.  Dataium gives these monthly awards to auto dealerships and their website provider in recognition of their online performance based on their measurement of auto shopper behavior and website performance data.

Dataium’s proprietary ASI index measures auto shopper engagement, enthusiasm, and intensity.  Liberty Ford won the ASI Excellence Award by ranking in the Top 5 Lead to Auto Shopper ratio, and in the Top 10 for Lead to Visitor, Return Visitors, and Search to Visitor.

Dataium provides invaluable business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.  By providing common, independent web metrics for all participating websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.

DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.  DealerOn’s customers consistently win multiple Dataium awards based on their actual performance metrics relative to their entire industry.

DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard^TM.  Since its inception, DealerOn’s Digital Dashboard process has provided a documented lead volume increase of over 250% for their clients.