DealerOn, an innovative provider of interactive, intelligent and impactful web solutions to the retail automotive industry, announces the launch of Flex Sites™ — a 3-tier template display method for auto dealer websites. Since auto dealers have seen their buyers shift from in-person to online pre-purchase research, the ability to connect with them is the new front-line in automotive sales. Flex Sites™ presents websites in a 3-step arrangement that enables auto dealer marketers to select a design, layout and skin for their online showrooms.

“With Flex Sites™ our auto dealer customers can change their design layout, swap graphics and logos, or switch header banners without developer intervention,” says Navid Azadi, CEO.

“We also wanted to allow dealers to tap into the emotional connection auto buyers have to holidays, so we’ve added themed choices to the mix, as well. Now, our dealers can match their marketing campaign themes to their website display for even greater levels of engagement than they’ve seen in the past.”

Auto dealers gain a lot of power from a website solution platform that does the heavy lifting of inventory display, lead generation, credit applications, plus a variety of ways to connect prospective buyers with the cars of their choice. For many auto dealers, that means giving up customization opportunities to take advantage of system performance and efficiencies. Not the case for DealerOn customers.

Auto dealerships may be seeing 90% of their customers flock to the Web, but their Internet budgets are taking longer to pick up steam. “We don’t see that as any reason auto dealerships should experience limitations in their ability to increase the “stickiness” of their websites whenever they choose,” Azadi added.

According to Pat Hayes, Internet Director of Victory Automotive Group, “DealerOn makes our websites engaging; thereby increasing our number of quality leads and ultimately aiding our dealership in selling more cars. Of the 3,700 leads that we anticipate this month, 70 percent will come from our own dealer website.”

DealerOn has been an innovator in technology for automotive retailers since day one. Their commitment to innovation led them to be the first to implement a coupon with a test drive, the first to launch a website virtual assistant and the first to develop instant phone connect and virtual inventory.  DealerOn continues that tradition of innovation firsts by launching the first click-to-custom marketing websites for automotive dealers without compromising an ounce of integrated platform performance.

About DealerOn: Since 2003, DealerOn, Inc. has been helping our customers gain the edge they need to drive success through online marketing channels. By leveraging DealerOn’s website design and hosting services, our suite of web tools and professional services, our customers produce higher online lead engagement and conversions. DealerOn was founded by auto industry veterans to provide expertise to automotive dealerships that empowers them to get closer to their customers by harnessing the Internet with the latest web technologies.

DealerOn provides auto dealers with an in-depth understanding of consumer behavior, web analytics, and automotive trends to develop and sustain an online profit center for the long term. Our account management staff is focused on sharing best-practice knowledge to proactively help dealerships spend more time closing deals and less time agonizing over how their online marketing efforts should be managed.