DealerOn, the leader in auto dealer websites, announces that two of their car dealership website customers are Dataium November Web Performance Award Winners: the Cavalier Auto Group and Preston Automotive Group.  Dataium gives these awards monthly to auto dealerships and their website provider for their online performance by measuring auto shopper behavior and website performance data.

The Cavalier Auto Group was awarded the ASI (Auto Shopper Intensity) Excellence Award.  ASI (Auto Shopper Intensity) is Dataium’s proprietary index for measuring auto shopper engagement, enthusiasm, and intensity within the consumer buying cycle. This means that their auto dealership website ranks highest in lead to visitor ratio, in the top five for average searches, and top 10% in unique visitors for the month.

The Preston Automotive Group was given the award for Best Performance in Percentage of Auto Shoppers Returning (% of Be Backs).  This means that more of Preston’s auto dealer website visitors came back to their site than any other dealership that Datium had information for.

Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.  By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.

DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. They create a Digital Dashboard to document the precise impact of their services for every new customer they provision. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their clients.