DealerOn, the premier auto dealer website provider, announces that two of their car dealership website customers are winners of the Spring 2012 Digital Dealer Website Excellence Awards. Co-sponsors Dealer Communications and Dataium, LLC, established these awards to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support.
Ideal Nissan, a dealership near Rochester, NY, was the Spring 2012 Overall Winner. This award is based on the Auto Shopper Index (ASI), Dataium’s proprietary index for measuring auto shopper engagement, enthusiasm, and intensity within the consumer buying cycle. “The Digital Dealer Website Excellence Awards competition is the first of its kind and is completely objective based on statistics, not judging or voting,” says Michael Roscoe, President and CEO of Dealer Communications, who initiated the awards.
“Promoting excellence by sharing the very latest information on digital technology and best practices is at the core of every service that Dealer Communications offers the automotive industry. Co-sponsoring this competition with Dataium is yet another way to fulfill our mission,” Roscoe noted.
The award means that the Ideal Nissan dealership website was ranked in the top 5 of leads to visitor, returning visitors, search to visitor ratio, and within the top 10 for visitor to auto shopper conversion, when compared to other dealership websites with Dataium’s analytics code.
Another DealerOn client, Joe Cecconi’s Chrysler Complex, a Buffalo area dealership, was the winner of the Leads per Auto Shopper award. This means that out of the auto dealer websites for which Dataium tracks data, the site had the highest percentage of auto shoppers that submitted a lead.
DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to auto dealership customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their car dealership clients.
These awards are based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics. Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking.
The Spring 2012 Digital Dealer Website Excellence Awards will be presented to the Dealership Winners and the Website Vendors that support these dealerships’ websites at the 12th Digital Dealer Conference and Exposition, April 3-5, in Orlando, FL.
Rockville, MD – DealerOn, the premier auto dealer website provider, announces that their car dealership website customer, Miami Lakes Kia, is the winner of a January 2012 Dataium Web Performance Award. Dataium recognizes successful auto dealers and their website providers for their online performance each month by measuring auto shopper behavior and website performance data and awarding the best of the best. This is the 5th straight month a DealerOn customer has won a Dataium website performance award.
Miami Lakes Kia was given the Best Performance: Percentage of Auto Shoppers Returning award. This is also known as the % of Be Backs award. This means that out of the auto dealer websites for which Dataium tracks data, Miami Lakes Kia was able to entice a higher percentage of website visitors to return to their car dealer site. Dealerships that achieve a high level of customer engagement on their website, as demonstrated by the number of returning viewers, often have an increased conversion rate and ultimately, vehicle sales.
DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools. At NADA in February, DealerOn won the “Top-Rated Websites” award from DrivingSales for 2011.
In addition to providing online marketing for auto dealers, DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their auto dealer clients. They have recently announced a Lead Volume Increase, Money-back GUARANTEE for new customers.
By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.
DealerOn Inc. is the recipient of a “Top Rated” Websites award in the third annual DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo.
“What makes this award so meaningful is that it literally comes from our customers—our partners,” said Ali Amirrezvani, CEO and Co-Founder of DealerOn. “At DealerOn, every single employee knows that our goal is to make our dealers truly happy in every way we can. We work with them to improve our platform, our support processes, our products, and their results because that’s what makes our dealers happy. We’re not building a customer base; we’re building partnerships with dealers. Winning this award is further proof that we’re on the right track.”
DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their auto dealer clients. They have recently announced a Lead Volume Increase, Money-back GUARANTEE for new customers.
The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction by allowing dealers to rate and review their vendors at DrivingSales.com Vendor Ratings, the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community, received awards. The awards also incorporate the results of the 2011 Vendor Ratings survey, which was deployed to nearly 18,000 dealerships nationwide.
“We are proud to present a DrivingSales Dealer Satisfaction ‘Top Rated’ Websites Award to DealerOn for achieving the most coveted accolade of all, the satisfaction of its dealer customers,” said DrivingSales CEO and Founder Jared Hamilton. “This award, based on the direct input of the dealer community, recognizes service providers like DealerOn who are leading the way in innovation, performance, and customer service. We congratulate DealerOn on their excellent results and for achieving the satisfaction of their dealer customers.”
Full award results are available online at http://dealersatisfactionawards.com/. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony will be available at www.drivingsalestv.com following NADA.
About DealerOn, Inc.
DealerOn, Inc. is the leading website provider and digital agency serving the retail automotive industry. DealerOn was named to the 2011 Inc. 5000 List of Fastest Growing Private Companies with a three-year sales growth of 127%. DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.
About DrivingSales Vendor Ratings
DrivingSales Vendor Ratings at is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons “searchable by category, company or rating” and is one of the most popular features of DrivingSales.com. Dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.
About DrivingSales.com
DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information and business intelligence to auto retailers and industry professionals. Approximately, one in every four dealerships in the United States has a registered member in the DrivingSales community.
DrivingSales’ information network includes flagship property DrivingSales.com (www.drivingsales.com), the world’s largest car dealer social network; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry’s most innovative dealerships, solutions and best practices.
DealerOn, Inc. Media Relations:
Chris Deringer (chris@dealeron.com), VP Marketing, 877-543-4200
DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776
DealerOn.com, the premier auto dealer website provider is expanding its executive team to further accelerate the steady growth trajectory of its business. DealerOn, Inc., a leading online marketing company serving the retail automotive industry – today announces the appointment of Gerard J. (Jerry) Petrotto to the newly-created position of Chief Sales Officer.
In announcing his appointment, Ali Amirrezvani, Founder and Chief Executive Officer, said, “We are delighted that Jerry is joining the DealerOn family. Jerry brings a wealth of industry experience from his tenure at Black Book as Vice President of Retail Sales at the Online Division. In his five years with Black Book, Petrotto was an integral member of an executive team that drove the meteoric growth of Black Book Online in the retail automotive sector. His expertise with online sales distribution strategy, sales management, and product merchandising will be indispensible to DealerOn’s continued growth. In the role of Chief Sales Officer, Petrotto will oversee all aspects of sales and sales strategy/management for the company.”
DealerOn, Inc. is known as the premier online marketing companies serving the retail automotive industry. DealerOn was named to the 2011 Inc. 5000 List of Fastest Growing Private Companies with a three-year sales growth of 127%. DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.
DealerOn, the premier auto dealer website provider, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for October 2011. Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance. Volkswagen of Lithia Springs was awarded the Auto Shopper Intensity (ASI) Award and Joe Cecconi’s Chrysler Complex received the Best Performance: Leads per Auto Shopper Award.
The ASI Award is Dataium’s proprietary index used to measure auto shopper engagement, enthusiasm, and intensity by tracking the lead to visitor, returning visitors, visitor to auto shopper conversion, and search to visitor ratios. Volkswagen of Lithia Springs was given this award for October, showing that they were ranked within the top five in each of the measured categories.
Joe Cecconi’s Chrysler Complex was awarded the Best Performance: Leads per Auto Shopper. This is given to the auto dealership website that has the highest percentage of leads submitted on their site per auto shopper. This shows that their dealer website is able to convert those that visit their site into actual leads.
DealerOn, Inc., a leading online marketing company serving the retail automotive industry, provides online marketing solutions to auto dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.
By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.
DealerOn, the premier auto dealer website provider, announces that two of their car dealership website customers are winners of 2011 Digital Dealer Excellence Awards: Fred Haas Toyota Country and College Park Honda. These awards are based on independent, audited data collected by Dataium from thousands of car dealer websites across the United States. Dataium’s 2011 awards recognize successful auto dealers and their website providers for their online performance for the past year.
Fred Haas Toyota Country was awarded Best Performance: Unique Visitor to Auto Shopper Conversion. This is given to the dealership website that has the most searches per unique visitor compared to other dealer sites that Dataium measures. This means that the Fred Haas Toyota Country website is able to convert unique website visitors into auto shoppers, a goal of most dealership websites.
College Park Honda was given the Best Performance: Greatest Share of Leads Among Website Visitors Award. Out of the dealer sites that Dataium measures, this dealership website converts the highest percentage of website visitors into leads. Getting website visitors to submit contact information is critical in dealerships selling as many cars as possible.
DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.
By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.
DealerOn, the leading website provider for car dealers, is proud to announce that our customer, Liberty Ford, has won the Dataium July 2011 Auto Shopper Intensity (ASI) Excellence Award. Dataium gives these monthly awards to auto dealerships and their website provider in recognition of their online performance based on their measurement of auto shopper behavior and website performance data.
Dataium’s proprietary ASI index measures auto shopper engagement, enthusiasm, and intensity. Liberty Ford won the ASI Excellence Award by ranking in the Top 5 Lead to Auto Shopper ratio, and in the Top 10 for Lead to Visitor, Return Visitors, and Search to Visitor.
Dataium provides invaluable business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet. By providing common, independent web metrics for all participating websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.
DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools. DealerOn’s customers consistently win multiple Dataium awards based on their actual performance metrics relative to their entire industry.
DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. Since its inception, DealerOn’s Digital Dashboard process has provided a documented lead volume increase of over 250% for their clients.
DealerOn, the leader in car dealer websites, presents a free webinar, in conjunction with ResponseLogix, focused on optimizing the online presence of auto dealerships on August 17, 2011 at 3 PM EST. As a part of the Automotive Innovators Webinar Series, Amir Rezvani, Vice President of Performance at DealerOn, discusses “Online Marketing Best Practices—How to Optimize Your Online Presence”.
Interested auto dealers can sign up for the free webinar online. Mr. Rezvani will explore best practices for online marketing tactics like social media, rating and review sites, search engine optimization (SEO), microsites, and blogs, to help car dealers get the most bang for their online buck.
The ResponseLogix free Automotive Innovators Webinars Series feature innovative and successful auto dealer, managers, and directors discussing sales strategies, tips, tactics, and tools intended to make car dealerships more successful.
After co-founding DealerOn in 2002 to help auto dealers increase the effectiveness of their online marketing efforts, Mr. Rezvani returned to the automotive retail world, running DarCars Internet Department and taking that group to record levels. He has extensive experience in dealership training, devising CRM strategies, and managing SEO/SEM campaigns. Since rejoining DealerOn in 2010, Amir has used his in-depth knowledge to evangelize to dealers all across the country via webinars, lectures, training sessions, and consulting engagements. He has made the education and improvement of car dealers’ Internet sales departments his mission.
DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
DealerOn, the leading car dealer website provider, announces that two of their auto dealership website customers are Dataium March 2011 Web Performance Award Winners: College Park Honda and Jim Coleman Infiniti. Dataium gives awards to auto dealerships and their website provider each month for their online performance based on their measurement of auto shopper behavior and website performance data.
For the fourth month in a row, Jim Coleman Infiniti, located in Bethesda, Maryland, was awarded the Best Performance: Leads per Inventory Search. This award is given to the car dealership website that sees the highest percentage of leads submitted per inventory search. This measures the efficiency of a dealer’s website in converting visitors that view inventory into leads.
College Park Honda won the Auto Shopper Intensity (ASI) Excellence Award. This award is based on Dataium’s proprietary ASI index designed to measure auto shopper engagement, enthusiasm, and intensity. College Park Honda ranked in the Top 5 Lead to Auto Shopper ratio, and in the Top 10 for Lead to Visitor, Return Visitors, and Search to Visitor.
Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet. By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.
DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools. This is the fourth consecutive month that DealerOn’s customers have won multiple Dataium awards based on their actual performance metrics relative to their entire industry.
DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. Since its inception, DealerOn’s Digital Dashboard process has provided a documented lead volume increase of over 250% for their clients.
Capital Ford Lincoln, a car dealership in Regina, recently launched their new auto dealer website, increasing their conversion rate by 200% and lead volume by 300%. The new website was created by DealerOn, the leading car dealer website provider in the industry.
Since switching to a conversion-driven website platform, Capital Ford’s Internet Manager, Mitch Gallant, was able to better take advantage of the large amount of website traffic his site was already seeing and convert more than the 2% he was previously seeing. “I knew it was possible for our dealership to be better than average,” Gallant said, and used the DealerOn EAS 3.0 incentive tool in conjunction with the calls to action placed on each page to increase the dealership conversion rate by 200%. This increase in conversion rate led to an incredible increase in lead volume of 300%.
By combining 40 years of car dealership history as Percival Ford Lincoln with the new facilities of Capital Ford Lincoln, including a service center, dealership showroom, parts department and sales lounge, their auto dealership is designed to serve Regina car dealer customers.
Capital Ford Lincoln, a local dealership in Regina, Saskatchewan, can be contacted at their dealership showroom or on their auto dealer website provided by DealerOn. DealerOn specializes in auto dealer websites and interactive online marketing for car dealerships. DealerOn’s mission is to help auto dealers sell the most cars as profitably as possible by maximizing the volume and quality of their lead generation efforts.
DealerOn announces that they have upgraded their car dealer mobile website platform to increase dealers’ lead volumes. Through Google Analytics, DealerOn has now documented that their mobile websites increase click through rates and improve bounce rates. This is critically important, as mobile traffic as a percentage of total car dealer website traffic has more than doubled over the last year.
DealerOn’s auto dealer website customers are seeing 10-15% of their website traffic coming from mobile devices. This is more than double the traffic volumes from a year ago. Mobile Internet usage is expected to increase by 30% each year for the next several years. Within a few years the majority of a car dealer’s website traffic may come from mobile sources (smartphones, PDAs, tablet computers).
Google CEO, Eric Schmidt, recently stated that 78% of smartphone owners use their phones while shopping. Additionally, Microsoft has reported that 53% of mobile phone searches on Bing have local intent means. Together, these figures strongly indicate that auto dealers need to cater to mobile searchers to see an increase in traffic and leads from mobile website visitors.
DealerOn’s mobile site technology detects when auto dealer mobile website visitors are using a cell phone or a PDA, and shows these web visitors a specially designed mobile site. The DealerOn mobile product displays a car dealer’s inventory and departmental information to a mobile user in a streamlined, easy-to-read format tailored to the size and resolution of a mobile device. The focus of the DealerOn mobile site is to provide dealership customers the information they are looking for, as quickly as possible.
Google ranks mobile sites in a separate search engine index. Because of the lower number of mobile sites currently online, it is easier to get a car dealer mobile site to rank well than it is for a new, traditional website. Google uses site age as a ranking factor, so the sooner car dealerships get online with a mobile site, the better.
Mobile auto dealer sites are a critical part of today’s comprehensive online marketing plans. Mobile sites are included as a part of the DealerOn traditional car dealer website package.
Sharrett Automotive, a car dealer in Hagerstown, Maryland, launched an all-new auto dealer website. Within weeks of launch, the multi-make dealership website was able to increase their daily lead volume by 150%. The recent launch also includes a mobile site designed for smart phone and tablet users.
Designed by Sharrett Automotive eCommerce Director, Emily Moore, the website was truly a joint effort between the dealership and DealerOn. Moore “was impressed by the lack of road blocks DealerOn put up. They never once told me, ‘These are our templates, make them work for you.’ Instead, they took my designs and allowed me to have more input than other companies would have.”
The all-new, custom-designed dealership website gives car buying customers in the Frederick MD area information on both the new and used car inventory on all of the Sharrett dealership lots, vehicle specials, and finance information, as well as the ability to get pre-approved for a vehicle loan and schedule a service appointment.
More information on Sharrett Automotive, a Frederick, MD car dealer, can be found on their website. Their new website was launched by the leading car dealer website provider in the industry. DealerOn specializes in lead generation for their auto dealer website clients, as well as online marketing including search engine optimization, search engine marketing, and social media.
Toyota of Easley, a Greenville, South Carolina, auto dealership, recently launched a new car dealer website, allowing them to increase their leads per day by over 700% in only 3 months. This increase in leads was due, in part, to a 447% increase in their website conversion rate made possible by the flexibility of the DealerOn FlexSites website platform.
Internet Director Mark Worthy was able to customize, test, and optimize the design of the Toyota of Easley homepage and the entire DealerOn website platform based on how well or poorly each widget was converting website traffic to leads. He was also able to tailor the incentives offered through the E-AutoSavings 3.0 incentive system to best entice his dealership traffic to submit their contact information. This allowed Toyota of Easley to convert more of their website traffic into sales leads.
Worthy not only had success with the flexibility of the DealerOn FlexSite platform, but also with the company itself. “Having DealerOn as our website provider would have been worth the switch for their ability to convert leads alone; their customer service, recommendations, and willingness to work with our dealership are all just icing on the cake,” Worthy said.
More information on Toyota of Easley, a Greenville, SC car dealership, can be found on their website. Their new website was launched by the leading car dealer website provider in the industry. DealerOn specializes in lead generation for their auto dealer website clients, as well as online marketing including search engine optimization, search engine marketing, and social media.
DealerOn, the leader in auto dealer websites, announces that three of their car dealership website customers are Dataium February 2011 Web Performance Award Winners: the Rich Morton Group, the Ron Carter Automotive Group, and Mike Murphy Ford. Dataium gives these awards monthly to auto dealerships and their website provider for their online performance by measuring auto shopper behavior and website performance data.
Rich Morton Mercury, a Washington DC Mercury dealer, was awarded the ASI (Auto Shopper Intensity) Excellence Award. ASI (Auto Shopper Intensity) is Dataium’s proprietary index for measuring auto shopper engagement, enthusiasm, and intensity within the consumer buying cycle. This means that their auto dealership website ranks highest in lead to visitor ratio, in the top five for average searches, and top 10% in unique visitors for the month.
The Ron Carter Automotive Group was recognized for Best Performance: Leads to Inventory Search. This means that the Ron Carter website visitors who did an inventory search submitted leads more often than any other car dealership website in Dataium’s study – a sample of thousands of dealer websites.
The third DealerOn customer who won a prestigious Dataium Web Performance award is Mike Murphy Ford, a Bloomington Ford dealer. Their website was recognized for Best Performance in Percentage of Auto Shoppers Returning (% of Be Backs). This means that more of their website visitors came back to their site than any other dealership in Dataium’s sample.
Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet. By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.
DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. Since its inception, DealerOn’s Digital Dashboard process has provided a documented lead volume increase of over 250% for their clients.
DealerOn, the premier auto dealer website provider, announces that two of their car dealership website customers are winners of Dataium November Web Performance Awards: Rich Morton Mercury and Mike Murphy Ford. Dataium recognizes successful auto dealers and their website providers for their online performance each month by measuring auto shopper behavior and website performance data and awarding the best of the best.
Rich Morton Mercury was given the Best Performance: Leads per Auto Shopper award. This means that out of the auto dealer websites for which Dataium tracks data, Rich Morton Mercury had the highest percentage of auto shoppers that submitted a lead. Auto dealerships that can achieve a high percentage, like Rich Morton Mercury, are often extremely successful in the other areas of their business.
Mike Murphy Ford has been given the Best Performance: Unique Visitor to Auto Shopper Conversion award. Their dealership website had the most searches per unique visitor compared to the other websites that Dataium studies. Being able to convert unique website visitors to actual auto shoppers is the goal of most dealership websites.
DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.
By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.
DealerOn, the leader in auto dealer websites, announces that two of their car dealership website customers are Dataium November Web Performance Award Winners: the Cavalier Auto Group and Preston Automotive Group. Dataium gives these awards monthly to auto dealerships and their website provider for their online performance by measuring auto shopper behavior and website performance data.
The Cavalier Auto Group was awarded the ASI (Auto Shopper Intensity) Excellence Award. ASI (Auto Shopper Intensity) is Dataium’s proprietary index for measuring auto shopper engagement, enthusiasm, and intensity within the consumer buying cycle. This means that their auto dealership website ranks highest in lead to visitor ratio, in the top five for average searches, and top 10% in unique visitors for the month.
The Preston Automotive Group was given the award for Best Performance in Percentage of Auto Shoppers Returning (% of Be Backs). This means that more of Preston’s auto dealer website visitors came back to their site than any other dealership that Datium had information for.
Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet. By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.
DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. They create a Digital Dashboard to document the precise impact of their services for every new customer they provision. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their clients.
DealerOn, the leader in car dealer website design and online automotive marketing tools, is pleased to welcome Frederick Nissan and the Younger Automotive Group to the DealerOn family of dealers. DealerOn is particularly excited because they are now partnered with the Younger Cars’ Director of New Media, Jeff Kershner, one of the foremost thought leaders in the retail automotive online marketing space.
Since partnering with DealerOn, both Frederick Nissan and Younger Cars have dramatically increased their auto dealership’s website leads, leading to a large increase in dealership sales. Frederick Nissan’s lead volume has increased over 600% since DealerOn and Mr. Kershner began their partnership. Their efforts, combined with General Manager Steve Farley’s leadership and direction, have dramatically increased the store’s new vehicles retailed, propelling the dealership from dead last (12th) in their district to 3rd in just the last 8 months.
Mr. Kershner is not only a highly successful Marketing Director at the Younger Automotive Group , but also the creator and driving force behind DealerRefresh–the most influential automotive internet marketing community and blog. The DealerRefresh blog and forum are considered to be daily must-reads by those at the forefront of the internet car sales and marketing space.
DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. They create a Digital Dashboard to document the precise impact of their services for every new customer they provision. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their clients.
DealerOn, Inc. is proud to announce a new guarantee for their new auto dealer website customers. DealerOn will double the lead volume of all new dealer website customers within 90 days of launch. If DealerOn fails to double the website lead volume, the first 90 days of website service from DealerOn are free.
The website lead volume of an auto dealership is an integral part of the total financial success of a dealer’s business. Online sales are responsible for an increasing portion of the overall vehicle sales, and an increase in leads typically means an increase in potential sales.
DealerOn’s auto dealer websites are designed to maximize the number of visitors and the percentage of those that convert to leads. The platform comes complete with comprehensive analytics and online marketing activities both included and available as add-ons.
DealerOn, Inc. has released the first dealer-controlled website blogging platform that fully integrates with their primary car dealer website. DealerOn’s automotive dealership customers are now able to create their own content in real-time to communicate with their marketplace.
“We are excited to provide car dealers with the tools that the leading online marketing companies in other industries take for granted,” said CEO Ali Amirrezvani. “Car dealers are using DealerOn’s blogging platform to increase their search engine visibility, grow their website traffic and lead volume, and ultimately sell more cars in their markets.”
DealerOn’s customers use their blogging platform within their car dealer websites to communicate with their future and current customers in real-time about events, specials, and interesting topics specific to their dealership. Dealers use the blog as an online media channel for introducing new sales people, promoting dealership specials, announcing local partnerships and sponsorships, and writing about community events.
In addition to providing a car dealer the tools to mass-market their website in real-time, the DealerOn blogging platform lets even the least technical car dealerships create localized, search engine optimized content with little training or expertise. DealerOn has removed the technology barrier that prevents car dealers from effectively creating their own search engine optimized content.
For dealerships that have limited resources or who are not comfortable with online marketing, DealerOn offers a managed car dealers blog service managed and written by their expert staff. DealerOn’s managed blogging is created by a staff of experienced professional writers, trained in car dealer search engine optimization (SEO), as well as Internet and local marketing. This team creates, posts, and manages the blog’s content on the dealership’s behalf for a monthly fee.
Interactive car dealer website provider, DealerOn Inc., has released their new DealerTVTM offering for the auto dealership community. DealerOn’s existing customers can turn on the full motion video package for both new and pre-owned cars with one phone call. Dealerships who do not currently work with DealerOn can move their websites to DealerOn and have full video capability in less than a month. Any dealers who are not in a position to change their website provider immediately are still able to take advantage of DealerTV by purchasing it as a website plug-in.
“We are excited to be leading the car dealer industry into the future of online marketing,” said CEO Navid Azadi. “DealerTV is a win for consumers because they receive a much richer online shopping experience than has been available, and it’s a huge win for our dealer customers, because they get more search engine traffic, more exposure on 3rd party car websites, and increased lead conversion on their websites due to the richness of the customer experience.” In an independent case study, the addition of DealerTVTM’s video platform to a dealer’s inventory listings increased website leads 87% and call volume 70%.
In addition to its proven conversion rate benefits, DealerTVTM automatically uploads video search engine optimized (VSEO) video of used cars to YouTube. DealerTV also pushes auto dealer inventory videos to sites like Cars.com and AutoTrader.com, further increasing the amount of exposure auto dealers receive for their dealership inventory.
About Dealeron:
DealerOn specializes in auto dealer websites and interactive online marketing for car dealerships. DealerOn’s mission is to make sure that our auto dealer customers get more qualified traffic to walk through their showroom doors than any other means available to them. We do this by maximizing the volume and quality of their lead generation efforts.
DealerOn, an innovative provider of interactive, intelligent and impactful web solutions to the retail automotive industry, announces the launch of Flex Sites™ — a 3-tier template display method for auto dealer websites. Since auto dealers have seen their buyers shift from in-person to online pre-purchase research, the ability to connect with them is the new front-line in automotive sales. Flex Sites™ presents websites in a 3-step arrangement that enables auto dealer marketers to select a design, layout and skin for their online showrooms.
“With Flex Sites™ our auto dealer customers can change their design layout, swap graphics and logos, or switch header banners without developer intervention,” says Navid Azadi, CEO.
“We also wanted to allow dealers to tap into the emotional connection auto buyers have to holidays, so we’ve added themed choices to the mix, as well. Now, our dealers can match their marketing campaign themes to their website display for even greater levels of engagement than they’ve seen in the past.”
Auto dealers gain a lot of power from a website solution platform that does the heavy lifting of inventory display, lead generation, credit applications, plus a variety of ways to connect prospective buyers with the cars of their choice. For many auto dealers, that means giving up customization opportunities to take advantage of system performance and efficiencies. Not the case for DealerOn customers.
Auto dealerships may be seeing 90% of their customers flock to the Web, but their Internet budgets are taking longer to pick up steam. “We don’t see that as any reason auto dealerships should experience limitations in their ability to increase the “stickiness” of their websites whenever they choose,” Azadi added.
According to Pat Hayes, Internet Director of Victory Automotive Group, “DealerOn makes our websites engaging; thereby increasing our number of quality leads and ultimately aiding our dealership in selling more cars. Of the 3,700 leads that we anticipate this month, 70 percent will come from our own dealer website.”
DealerOn has been an innovator in technology for automotive retailers since day one. Their commitment to innovation led them to be the first to implement a coupon with a test drive, the first to launch a website virtual assistant and the first to develop instant phone connect and virtual inventory. DealerOn continues that tradition of innovation firsts by launching the first click-to-custom marketing websites for automotive dealers without compromising an ounce of integrated platform performance.
About DealerOn: Since 2003, DealerOn, Inc. has been helping our customers gain the edge they need to drive success through online marketing channels. By leveraging DealerOn’s website design and hosting services, our suite of web tools and professional services, our customers produce higher online lead engagement and conversions. DealerOn was founded by auto industry veterans to provide expertise to automotive dealerships that empowers them to get closer to their customers by harnessing the Internet with the latest web technologies.
DealerOn provides auto dealers with an in-depth understanding of consumer behavior, web analytics, and automotive trends to develop and sustain an online profit center for the long term. Our account management staff is focused on sharing best-practice knowledge to proactively help dealerships spend more time closing deals and less time agonizing over how their online marketing efforts should be managed.
DealerOn, an innovative provider of interactive, intelligent and impactful Web solutions to the retail automotive industry, launches an intelligent reporting platform with an automated recommendation engine for auto dealers using their Website Solutions.
Attention spans of auto buyers are short. The Internet gives prospective buyers the ability to click away within seconds of discontent. DealerOn, in following their tradition of innovation firsts, capitalized on the opportunity to become the first automotive retail dealer software vendor to put automated reporting intelligence to use for their auto dealership customers. This way, discontent can be minimized and auto dealers can focus on delivering exactly what works to generate more high-value leads.
“At DealerOn, we saw the rise in behavioral analytics and worked to develop a reporting engine that utilizes sales, lead and survey data from an automotive dealership’s website to intelligently recommend changes that allow dealers to better connect with their buyers,” explains Navid Azadi, CEO.
This means DealerOn customers can leverage real-time insights from valid leads, not just from watching overall website traffic behavior. The ability to tune into what actual in-market auto buyers are interacting with on the website means that the recommendation engine is providing validated insights and suggestions for improvements aimed to increase lead conversions.
After filtering the collected data, the recommendation engine returns suggestions for updates to key areas of the dealer’s website including:
- Widget Vault™ Homepage display
- Homepage promotional graphics
- Homepage vehicle photos
- Virtual Inventory
- Impact Specials™
The launch of DealerOn’s new Flex Site™ functionality gives auto dealers the capability to respond as they choose. And, they can enact the recommendations with a few clicks, and no need for IT-driven development projects. Additionally, the recommendations also include reference to SEO text.
The combination of Widget Vault™, Flex Sites™ and the Comprehensive Reporting Platform with automated recommendations gives our auto dealership customers an integrated solution that helps them know what their prospective customers want and give it to them in real time.
About DealerOn: Since 2003, DealerOn, Inc. has been helping our customers gain the edge they need to drive success through online marketing channels. By leveraging DealerOn’s website design and hosting services, our suite of web tools and professional services, our customers produce higher online lead engagement and conversions. DealerOn was founded by auto industry veterans to provide expertise to automotive dealerships that empowers them to get closer to their customers by harnessing the Internet with the latest web technologies.
DealerOn provides auto dealers with an in-depth understanding of consumer behavior, web analytics, and automotive trends to develop and sustain an online profit center for the long term. Our account management staff is focused on sharing best-practice knowledge to proactively help dealerships spend more time closing deals and less time agonizing over how their online marketing efforts should be managed.
