FACT: $61.5 billion will be spent on search and display alone in 2016.
If the majority of your digital budget goes into SEM and banner ads that drive shoppers to your website, but you don’t first ensure your site has the ability to convert at a high rate, YOU ARE WILLINGLY THROWING MONEY IN THE GARBAGE! It’s like throwing a pitch to home plate without a catcher. It just doesn’t make any sense!
Digital marketing MVPs focus first and foremost on conversion metrics and let all other KPIs take the bench. By first mastering conversion, the thousands of dollars you spend driving traffic to your site each month will be validated. Website traffic, page views, and impressions are great, but also irrelevant without proof they led to a sale or conversion. In essence, we need to reevaluate which metrics really matter.
In this incredible 1 hour webinar, David Metter will round all the bases to teach attendees these Key Takeaways:
- Learn to focus on the metrics that result in incremental sales and new-to-brand buyers.
- Define which reporting metrics are paramount in maximizing the ROI of your ad dollars.
- Decipher which vendors are major league players that will actually lift your website conversion and provide clear,
- proven, and complete attribution models.
If you are ready for the Big Leagues and want to learn How to Hit a Conversion Home Run Before Paying for Clicks, then you simply can’t afford to miss this presentation! Register Now!
PRESENTER: DAVID METTER is the President of AutoHook, powered by Urban Science. David brings a wealth of automotive knowledge and experience to AutoHook, both from a dealer and service provider perspective. Prior to joining AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately-held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the Internet to increase market share while dramatically decreasing advertising spend per vehicle sold. David previously headed sales for Autobase, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. He began his career on the showroom floor. As an early adopter of arising technologies, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country, and eventually General Manager of a dealership. David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and the J.D. Power Automotive Marketing Roundtable and he can be reached at DAMetter@UrbanScience.com.
Originally Recorded: 11 August, 2016