Podcast

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Jeff Clark: Proven Strategies to Double Your Fixed Ops Profits

In the US, the Service, Parts and Accessories marketplace is a staggering $300 BILLION per year! Sadly, the majority of that money goes to national service brands like Jiffy Lube and Pep Boys leaving little for Dealerships.

Ironically, most dealers enjoy 50% of their overall profit from their Service department yet do absolutely nothing to promote […]

By |December 1st, 2016|0 Comments

Scott Empringham: The New Rules of Social Media for Maximum Results in 2017

It’s not an understatement to say that the majority of dealerships struggle with their social media. Striking that delicate balance between advertising products, specials and services while making it seem like you aren’t trying is difficult. And keeping the posts light, fun, and fresh, hoping for engagement and comments and (gasp!) shares is an incredible […]

By |November 29th, 2016|0 Comments

David Metter: How to hit a conversion homerun before paying for click$

FACT: $61.5 billion will be spent on search and display alone in 2016.

If the majority of your digital budget goes into SEM and banner ads that drive shoppers to your website, but you don’t first ensure your site has the ability to convert at a high rate, YOU ARE WILLINGLY THROWING MONEY IN THE GARBAGE! […]

By |September 15th, 2016|Comments Off on David Metter: How to hit a conversion homerun before paying for click$