Google has done a great job making their search results better and more effective for the car buyers that use their search engine, especially when it comes to local search.  As it stands now, those who search Google for a term like “Ford dealership” or “used Nissan dealer” will see local results for these terms, even if a city isn’t included in the actual search term.

While this greatly helps searchers, and even your dealership, it isn’t helpful if you are attempting to research your competing dealership websites.  For example, if you want to see what PPC ads are appearing when you search for your competitor’s dealership name or where your dealership website ranks for those who search in the next town over, you may not be able to see what someone in that neighboring city would see.

That’s why the website SearchMuffin is great.  This site allows you to choose the city you’d like to see Google search results for, allowing your dealership to see what local searchers see when they search in Google.  You can use this information to see how well your dealership ranks in neighboring cities, as well as which PPC ads appear for those same searches.

Your dealership can use this data to tweak your website search engine optimization (SEO) to help your dealer website to rank higher in the search results of neighboring cities.  Don’t let your competing dealerships rule the search engine results without your dealership knowing about it–this could mean a loss in potential car sales.