Since many of our social media car dealerships use contests on Facebook as a way of gathering more “likes” for their page, I wanted to help keep you up to date on the changes Facebook is making regarding contests on their platform.
In the past, any auto dealership looking to run a promotion (“sweepstakes, contest, competition, or other similar offering”) need to get prior, written permission from Facebook. Unfortunately for most, if not all small businesses, Facebook wouldn’t grant this permission to businesses that hadn’t spent at least $10,000 in Facebook ads. Disobeying this policy could lead to your Facebook page being blocked.
Turns out, Facebook has now dropped both the spending requirement and the need for permission. Small businesses, like your auto dealer website, can now run promotions on the Facebook platform. Since this can be an extremely cost-effective way to increase your brand awareness and number of “Likes” on Facebook, we encourage our auto dealer customers to take advantage of this new opportunity.
There are still guidelines and restrictions, so make sure you thoroughly read through Facebook’s policies. Also, please feel free to leave a comment here or contact DealerOn if you have any questions about conducting a contest or promotion on Facebook.