Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford, was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly DealerOn webinar.  The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits.

Listeners were asked to share the most innovative example of customer follow up or lead generation ‘that actually worked’ in their dealership.  Here is Katie’s response:

“We use video in our newsletters and monthly web ads from their sales consultants to service adv.-When an inquiry hits our CRM we take a walk around video of that vehicle too. (Video may take more time to edit/publish/etc. but it proves to be beneficial overall). Customers love to know that we care because we really do!

Such a great idea!  To find out more ways your CRM can help your dealership maximize profits, grab the recording of the amazing webinar Bill put on for us.

Also, check out the DealerOn FREE weekly webinar series for great tips every Thursday.