DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Pogo Parr as their new Vice President of Sales. “We could not be more excited to welcome Pogo to our team,” noted Ali Amirrezvani, Chief Executive Officer. “He will be a real catalyst for further accelerating DealerOn’s growth and allowing us to help even more dealers sell more cars more profitably.”

Pogo Parr has been helping car dealers grow their sales and profitability for nearly 20 years. Most recently, Parr grew the automotive division at Century Interactive by over 300% in less than three years in his role as the Vice President of Sales. Prior to that, Pogo worked with dealers across the United States as Vice President of Automotive at Call Source.

Pogo began helping dealers with their marketing in 1995 as a Regional Director at Cox/Auto Trader. He has spent the past two decades building and nurturing relationships with large dealer groups like Penske, Performance Automotive, Jeff Wylar, Gum Automotive, AMSI, and Gunn Auto Group. Pogo’s clients value his commitment to their results and his consultative approach to his clients.

Mr. Amirrezvani commented that “Pogo’s approach to Client Services is in perfect harmony with DealerOn’s approach. We are both committed to delivering our dealers the best results and the highest ROI possible, through the rigorous use of A/B testing and analytics, while providing “White Glove” customer service that’s unparalleled in our industry.”