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This weekend, along with much of the Eastern Seaboard, DealerOn prepared for an onslaught as weather and media reports warned of potentially devastating force from Hurricane Sandy. Making the safety of our employees our number one priority, we still wanted to live up to our commitment to deliver industry-leading customer service, and did not want [...]

Ali and Amir inside Google HQ – Digital Summit at Mountain View Ali, Jeff, and Bill Wittmeyer (eLeadCRM) at Google for the Digital Summit at Mountain View Jerry Petrotto, Grant Cardone, and Jeff Clark at the Digital Summit at Mountain View

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy. According to Matt Cutts, the head of Google’s [...]

Promote Your Service Dept. to Increase Revenue According to the National Auto Dealers Association in 2007, 46% of the total dealership operating profits was brought in by service departments. Successfully plugging your service bay could up this percentage by giving you two sources of additional revenue: an immediate increase from customers spending more of their [...]

Get to Know Your Customer The 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study set out to study how customers were treated while shopping for new vehicles.  They used mystery shoppers to visit auto dealerships nationwide who reported back about the customer service they received.  Among many other, interesting facts, the study found [...]

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