Education (Best Practices)


How to add subtitles to your Facebook videos


This week’s Wednesday Workshop video shares instructions for adding subtitles to your videos. The file needed for adding captions is the same, regardless of video host – but they’re especially effective on Facebook, since the audio is muted by default on all auto-play videos.

Check out the video for detailed instructions on creating your subtitle file – if you’ve got any questions, leave them below and we’ll answer them as quickly as possible!

By |October 20th, 2016|Education (Best Practices), Social Media, Video|0 Comments

Forget about unique content. Try actually BEING local!

Focus on Being Local, not Just Unique

We’ve got another helpful article to send your way! The SEO industry is full of changes, and what worked 5 years ago doesn’t necessarily work today. Heck, 2015’s best practices have even changed in 2016, just take a look at the recent Possum, & Penguin updates. Greg Gifford, our Director of Search and Social, has some more tips and best practices for you when it comes to your content: focus on being local, not just unique.


Three Easy Ways to Start Building Local Links

How to Build Local Links

This post was written by our Search and Social Team Manager, Steve Shackelford. To hear his recent webinar, “SEO for Noobs,” click this link.

So, you’ve decided to start building local links. Welcome to the wide, wonderful world of competitive link building. The […]

Details about the recent Possum and Penguin updates from Google


In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different.

What’s been dubbed the Possum update rolled out a few weeks ago, and it’s the update that most dealers would have noticed. Possum resulted in quite a few changes to how businesses are displayed in local searches, specifically in the 3-pack and the Local Finder page. Google also release Penguin 4.0, the final major iteration on its link spam algorithm (it’s now baked into the core algorithm and updates in real time).


Stop Advertising to Millennials (and here’s why)

Stop Advertising to Millennials (and here's why)

Well, okay, maybe not stop altogether. But here’s the deal, your advertising campaigns aimed at the younger generation might not be working. Why? The simple answer is that millennials are not responsive to the same kinds of advertising methods that worked on previous generations. Now, if you’re already tired of reading this post, here’s the main point: Stop trying to advertise to millennials and just interact with them.


By |September 27th, 2016|Education (Best Practices), Social Media|0 Comments