“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting your dealership’s strategy.
This week’s video is a day late, cause honestly… We didn’t plan very well. BUT – that leads right in to this week’s tip: You have to establish a content calendar. If you plan ahead, it’s much easier to create great content on a regular basis. Watch the video for all the details…
This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed.
Let’s talk about websites. Specifically, your site domain, which is located just to the right of the “www.” Now, whether you built your own website or just manage one for your company, odds are that a lot of work went into choosing the domain. It should be easy to spell, typo-resistant, and memorable. Stamps.com is a great example, because they’ve got wonderful consistency. Stamps.com is the name of the business, and their website is simply www.stamps.com. Easy to find, right? […]
Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer…
Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely important to choose a website that really works, instead of one that you think is pretty.