RSS Feed
Join us on facebook
Follow us on twitter
Join our Newsletter
LinkedIn
Archive for 'Car Dealer Search Engine Optimization (SEO)' Category
As I’m sure most people have heard, Google came out with a new feature yesterday that they’re calling Instant Search. Since the announcement has been all over the Internet, I thought I’d try to explain what Instant Search does and how it can help your car dealer website. Google’s Instant Search resembles their auto-suggest feature, [...]
Now that Google’s search engine update, Caffeine, is live everywhere, a lot of people have questions about how it will impact search engine results, and more specifically, what car dealers can do to better optimize for this update. I wanted to answer both questions, so let’s start with how Caffeine will impact search engine optimization [...]
Search engine optimization can be a complicated process, especially since Google is rumored to use over 200 factors when determining how high (or low) your car dealership website ranks on their result pages. While most people attribute successful SEO to things like keywords, meta tags, and external links, some SEO vendors forget about the importance [...]
Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page? This is being referred to as blended search, and it is showing up more and more on search engine result pages. Blended [...]
Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page? This is being referred to as blended search, and it is showing up more and more on search engine result pages. Blended [...]
Not all auto dealers use Twitter as part of their online marketing campaigns. For those that do or those that are considering it, it’s important to know what criteria Google uses when ranking tweets now that the search engine giant is beginning to integrate real-time search results. According to Amit Singhal, a Google “Fellow,” Google [...]
A recent study by Comscore finds that the “average” search term entered into Google continues to get longer and longer. As it stands, the average search term contains just over 3 words, and this increase in the length of search terms doesn’t appear to be slowing. This makes search engine optimization (SEO) even more important [...]
When you meet someone new and you want to find out more information about them, what do you do? If you’re like a lot of people, you’ll head straight to Google and search for their name. I would bet that a large number of potential customers perform an Internet search on your dealership after they’ve [...]
As an auto sales person, you want to see the results of your selling efforts as soon as possible. As a business person, you want to see the financial benefits of any money you spend as soon as you spend it. Business and sales tend to be focused on the here and now, and rightly [...]
We’ve all heard the estimates about how many dealerships are going to be closing within the next year–NADA estimates that another 1000 dealerships will close in 2009 alone. Of course this is a scary fact, but there are things that you can do to prevent your dealership from being one of them. One of the [...]
