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Archive for 'Car Dealer Search Engine Optimization (SEO)' Category
I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking. Bizible, a start-up that makes local marketing software for businesses, conducted a pretty scientific attempt to determine how best to improve the rank of your Google Places Listing. It is also [...]
Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next? Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility: Upload Regularly: Just like a blog, YouTube channels that [...]
Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won’t necessarily know why). On Tuesday, Google announced 40 changes to search quality they have made over the past month or so. While many of these [...]
Title tags should be a part of the SEO strategy of every car dealership website. Why? Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each [...]
Google+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge. Here are a couple of [...]
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers. If your dealership has let your [...]
A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching [...]
Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms. As long as they show up on Page 1 of Google’s search results, they are happy. While search engine page ranking is an important part of every dealership’s online marketing efforts, what happens if your auto dealer website [...]
While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top. It’s being called the “page layout algorithm” and affects sites that “don’t have much content ‘above-the-fold’”, according to Google’s Inside Search blog. We’ve all clicked onto a [...]
In Google’s latest attempt to make Google+ the biggest social network, they’ve integrated it into your search results. Of course, this hasn’t been done across all Google search results. In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure [...]
