Given the complexity involved with running a dealership’s pay-per-click (PPC) ad campaign, Google is trying to make the self-management of PPC campaigns as easy as possible with the introduction of their bid simulator. Existing Google AdWords users will be able to use the new bid simulator to see the potential difference in clicks compared to [...]

Tags: google bid simulator, ppc campaign, ppc optimization
Posted in Auto Dealers Search Engine Marketing (PPC) | No Comments »

Almost every auto dealer that tries running a search engine marketing campaign (PPC) on their own ends up making a mistake or two.  Heck, even the PPC veterans make a mistake from time to time.  While occasionally trying something that ends up not being as effective as thought is understandable, some errors happen far too [...]

Tags: conversion, landing pages, ppc campaign
Posted in Auto Dealers Search Engine Marketing (PPC) | No Comments »

Google assigns (and continually tweaks) Quality Scores to the websites and landing pages used by customers who purchase ads on their search results pages.  Quality Scores are a frequent topic of conversation in the search engine marketing circle, but are they really that important? The short answer is definitively YES!  Quality Scores affect how much [...]

Tags: auto marketing effectiveness, landing pages, search engine marketing
Posted in Auto Dealers Search Engine Marketing (PPC) | No Comments »