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Archive for 'Auto Dealers Search Engine Marketing (PPC)' Category
A recent study by Marin, “State of Mobile Search Advertising in the US“, shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year. This includes not only [...]
For those out that use Google AdWords for your auto dealer website, this is big news. After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight. According to Jonathan Alferness, director of product management [...]
Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). In order to drill down even further, Facebook now allows users to target their ads by zip code as well. When creating your Facebook ad, just add the zip codes that you [...]
I’ve been seeing the Google +1 button appearing on more and more websites since it was released a few months ago. Recently, I’ve even seen it as an option for paid search ads. If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC [...]
One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a reader, LebSEO Design’s Wissam Dandan. He has found examples of Google Adwords ads appearing at the bottom of the page for some searches. No one on our search team at DealerOn has come across these examples yet, and [...]
It is almost hard to comprehend how fast mobile Internet usage is growing. According to Google, more smartphones were sold last year than PCs. It’s predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the [...]
Last week I wrote about ways auto dealerships looking to have their pay-per-click ad campaign managed by a vendor can find the best partner that best fits their goals. I realize that not every auto dealership will decide to go that route, so I’ve found some tips for car dealers looking to manage their own [...]
Car dealers that use pay-per-click advertising for their dealership website often turn to a managed service. If your car dealership is ready to turn your PPC campaign over, or you’re just looking to get started with PPC, here are some things you should look for when determining which car dealer PPC manager is best for [...]
I recently found an interesting, informal study about search engine advertising (PPC) done by a self-proclaimed “marketing technologist” and wanted to share some of the results with you. The entire study is available by clicking here. What really caught my notice was the question: “When you avoid the ads for a particular search, what are [...]
According to the Google AdWords blog, Google will now show its AdWords users the number of searchers that saw your pay-per-click (PPC) ad, didn’t click on it, but bought from your dealership within 30 days. Google calls these “View-through Conversions.” This new reporting can be helpful when determining your return on investment (ROI) for your [...]
