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Archive for 'Auto Dealer ISM Resources' Category
Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online. Two distinctively different tracks will be offered and are customized to your level of experience: the dealer who feels behind on their e-commerce education and the dealer who is prepared [...]
Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn). I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships. Like all other social media sites, not posting on a [...]
If you aren’t already planning on attending the Digital Edge Summit, Tuesday, December 6, 2011 in Los Angeles, pay attention. A number of leading gurus in automotive online marketing are bringing their expertise to the Southern California market for one information-packed event. This full-day seminar will teach you how to implement the latest Internet strategies [...]
The amount of “best practices” and “tips” involved with social media marketing can be overwhelming to say the least (and yes, I’m guilty of sharing my own). In the last couple months, I’ve received emails with “99 Tools for Social Media Marketing”, “5 Top Tips For Successful Social Media Marketing”, “8 Hot Social Media Tips [...]
It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter. While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to [...]
The verdict on Google+ for personal use still seems to be out for many (myself included). But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”. Only Ford and GM have official profiles right now (interesting that they are both automotive [...]
I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites. Typically this isn’t a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won’t be able to keep your NAP the same across the board. [...]
What is designed to be a way for users to let Google know when a business has been closed is, in some cases, being abused by local competitors. Since it is so easy to mark a business closed in Google Places, some business are being tagged as closed when they aren’t. When enough people mark [...]
I try to spend at least a little time each day reading forums and blogs from outside the auto industry because I think there is a lot to learn from other business communities. Today, I found an interesting question up for discussion, and would like to pose the same to you. What would it take [...]
Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations. Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community. Google plans for Zagat to be the “cornerstone of our local offering”, helping them [...]
