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Archive for 'Auto Dealer ISM Resources' Category
Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive. The latest part of the study released pertains to the automotive category. One of the most important things found in this study, in my opinion, is that roughly half of the mobile [...]
Facebook has been working hard to come up with a reliable, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program. Here are some tips: Target Well: [...]
The 13th Digital Dealer Conference & Exposition is fast approaching – just 3 weeks left! Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well! Going to be a busy, busy few days for the DealerOn group. Here are the sessions we [...]
I’ve written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration? A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a [...]
Michael Speigl, Nick Miller, Josh Cole, Steve Duff, and Ashley Lopez were the winners of this week’s webinar prize! Each will a receive an entire year of Dataium’s INSITE Standard tool, a completely independent reporting tool, FREE! Each prize is valued at $1299 – all just for participating in our weekly webinar series! Congratulations to [...]
Many businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships. If your dealership is looking for more comments and interaction on your FB page, check out these potential reasons why your engagement on Facebook is less than you’d like. Inconsistency: Much like blogging, regular posting makes a [...]
Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford, was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly DealerOn webinar. The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits. Listeners were [...]
Your dealership customers aren’t just using their mobile devices to find your car dealer website, they are also using them to read the emails you send. A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011. This [...]
Google recently released an eBook (or playbook, as they call it): “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile“. For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the “5 crucial mobile questions that [...]
I’m so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer). A typical [...]
