Analytics

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You May Actually WANT a High Bounce Rate!

 

In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate…

Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be a sign that your site is converting at a high rate.

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By |June 29th, 2016|Analytics, Education (Best Practices), Video|2 Comments

Why you Should be A/B Testing

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There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We can all agree that lead performance is important. And, any internet marketer who agrees that conversion rate or lead performance is important, should be A/B testing (or multivariate) their site/pages.

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Google Adwords and Your Brand

AdWords and your dealership

A couple weeks ago, I spoke with the Internet Director for a huge dealer group whose website/SEM provider had told him NOT TO BUY his dealership name on Google. I was stunned. […]

By |December 18th, 2015|Analytics|0 Comments

Pull Demographic Data from Your Google Analytics

Almost every month Google provides some new, interesting, beneficial improvement to Google Analytics. In late 2013 Google began providing rich data about the demographics and interests of your website traffic. At DealerOn, we’re always trying to use data to improve the customer experience for our dealers, so I wanted to show you how to use […]

By |August 27th, 2014|Analytics|0 Comments

How to Use Google Analytics Reports to Speed Up Your Website

We all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings.  Google has made it very clear that one of the most important factors in determining where your dealership’s website content ranks on Google is the speed at which that page loads for their […]

By |May 28th, 2014|Analytics|0 Comments