Online Directory Tips for Auto Dealers

Web directories tend to have a bad reputation.  While it’s true that a lot of online directories are full of spam and worthless links, with a little research and selection, it is possible to find directories that will help your dealership website.

Look for local directories.  Does your community have a local business directory?  This is a great place to submit your dealership website.  Not only will you receive local, relevant traffic, but it is highly unlikely that any of the links on these pages are spam.

Look for directories with a high Google page rank.  Google will give websites that they trust a higher page rank than those they do not.  Submitting your dealership website to a directory that Google realizes is mostly spam may not help your dealership’s search engine ranking.  Also, websites with a higher page rank will pass some of that rank onto your site when you link to them.

Look for directories that contain trusted, highly reputable websites.  This is one way to help determine which directories are useful and helpful.  If you haven’t heard of any of the websites listed, chances are the directory doesn’t have much worth for your dealership.

The same rules apply for any linking your dealership website does.  Local sites with a high Google page rank are great websites for your dealership to exchange links with.  When you find the right websites, using link building and online directories are valuable ways to increase your dealership’s search engine presence.

Tags: online marketing

This entry was posted on Wednesday, June 24th, 2009 at 9:59 am and is filed under Auto Dealership ISM Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.