Finding Value in your Dealership Competitor’s Keywords

Ever wish you could see into your competitor’s website analytics software?  I can’t imagine a business that would turn that down, however unlikely an offer it may be.  There is a website, however, that will give you some insight into some of the website analytics of the sites your dealership competes with–Compete.com.

Compete.com allows you to enter various website and then see your website traffic compared with the competitors you have chosen.  One of the most helpful tools on Compete.com is the ability to see the top keywords for the websites you chose to compare.

Your dealership can use this data to supplement your dealership’s PPC and SEO campaigns.  If a dealership down the street is gaining a lot of traffic from a certain keyword that you aren’t using, it can be helpful for your dealership to rank well for those words.

Another great source of data on Compete.com is the section that shows which websites refer the most traffic to each website.  If your dealership competitor’s are getting a ton of traffic from a certain search engine or affiliate site, make sure your dealership website has a presence there as well to avoid losing your share of traffic.

Try playing around with Compete.com to see what information you can find out about the websites your dealership competes with.  Just keep in mind, your competitors have access to the same information, so make sure you use it to
it’s full potential.

Tags: keywords

This entry was posted on Thursday, June 18th, 2009 at 2:13 pm and is filed under Auto Dealership ISM Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.