Michael

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Michael DeVito

About Michael DeVito

Chief Creative Officer Michael joined DealerOn in 2011 and oversees the Design, Development and Production departments at DealerOn. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation and print collateral. Michael is responsible for the design and coordination of development of DealerOn’s responsive website platform, Chameleon which has fueled the growth for the company. Michael can be reached at michael@dealeron.com

Site Search: To Filter or Not to Filter?

Site Search: To Filter or Not to Filter?

Let’s be upfront about this: I advocate filtered site search as opposed to free form search, and here’s why.

When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person on your website looking for a particular vehicle will either click on the “New” or “Used” buttons that you (hopefully) have in your navigation bar, or they’re mousing over to the search box and manually typing it in.  […]

Design for the Device

Design for the Device

Website design is about more than just having the sleekest, flashiest thing on the market, it’s about functionality. Above all, your site has to be useable, and that’s even more critical for your mobile site.

I’ve […]

By |May 3rd, 2017|Mobile, Website Optimization|0 Comments

Split Your Split Testing

Split Your Split Testing!

Let’s talk some website optimization. Everyone knows that A/B testing (or split testing) is vital to finding out which elements of your site convert best. It’s the fine art of showing your website visitors variables of things like CTAs, banner ads, click-to-call buttons, and more so that you can pick the ones that performs the very best. But, are you splitting your split testing? That is, are you testing across all platforms?  […]

Make Sure Your Website is Responsive and Adaptive

this movie has been modified_hero

Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on.

It’s what makes the aliens in Independence Day look just as scary on your TV at home as they did in the theater.

Your websites are the same way (or, at least, they should be). They need to be formatted for mobile platforms, large-scale displays (like TVs and giant monitors), tablets, desktops, etc. Otherwise, your customers will get lost in the transition…or lack thereof. But there are some potholes along the way that some companies get themselves stuck in if their website provider isn’t using RESS methods correctly.

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Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO]

 

Download the slides here

For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website […]