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Greg Gifford

About Greg Gifford

Director of Search and Social Greg has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5 years helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. He also serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. His local search tips and tricks can be easily found online and Greg can be reached at ggifford@dealeron.com

Interviews from Digital Dealer 22

 

In this week’s Wednesday Workshop, we’re back with more interviews from the floor of Digital Dealer 22 in Tampa. Last week we asked for a single awesome tip… This week we had a bit more fun.

Check out the video – you’ll get a few laughs… and don’t forget to check back next week for […]

By |April 26th, 2017|Events, Video|0 Comments

Awesome Tips From Digital Dealer 22

 

The Hair and I took a stroll around the convention center floor last week at Digital Dealer 22, talking to vendors and dealers about how things are changing in 2017. We had some amazing conversations, laughed a lot (you’ll see the fun stuff in next week’s video), and collected some incredible tips for dealers […]

By |April 19th, 2017|Education (Best Practices), Events, Video|0 Comments

Come see us at Digital Dealer 22 next week!

 

Heading to Digital Dealer 22 in Tampa next week? This week’s video shares all the info about the awesome speaking sessions you’ll need to be sure to see. We’ve even got the first ever DOUBLE SESSION, and it’s going to be all about Local SEO.

Come see us at booth 411 if you’re gonna be […]

By |April 5th, 2017|Education (Best Practices), Events, Video|0 Comments

How to get 10 results from Google Autosuggest

 

This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads.

Our favorite keyword research tool is Google itself – if you start typing in a search phrase and “don’t hit enter,” you’ll see the Autosuggest results. These auto-populated searches show what searches are most often performed by users. Most people only see 4 Autosuggest results, but in this week’s video, we’ll show you a simple settings tweak that will show you 10 results.
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2 Things You Need to Know About Local SEO in 2017

2 Things You Need to Know About Local SEO in 2017

Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I wrote a blog post explaining them. First, there was a helpful interpretation of 2017’s local search ranking factors, then an excellent talk about online reviews (which I’ve written about recently over at SEL). […]