About Greg Gifford

Greg Gifford is the Director of Search and Social at DealerOn. He has over 15 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5 years helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. He is an international SEO speaker, and currently serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. His local search tips and tricks can be easily found online and Greg can be reached at

Mean Tweets – NADA 2017 Edition


For this week’s Wednesday Workshop, we’re bringing back one of our most popular videos of last year – vendors and dealers reading mean tweets. While we were at NADA in New Orleans, we grabbed a few dealers and vendors and had them read mean tweets that other people had written about them… And the […]

By |February 22nd, 2017|DealerOn, Events, Video|0 Comments

6 Tips To Make Your Reviews Better


This week’s Wednesday Workshop shares 6 tips to help make your reviews better in 2017. I’ve been doing a lot of SEO audits with our NADA follow-ups, and we’ve seen a disturbing trend – lots of dealers are faking their reviews! We talk about fake reviews in this week’s video, and share several tips to help make your reviews more awesome (and help you avoid penalties or even hefty fines!). Watch the video for all the info…

Ranking reports don’t show SEO success


This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership.

Watch this week’s video to learn more about why ranking reports don’t really show anything helpful anymore, and what you should be seeing in your monthly SEO reports.

Are you REALLY thinking mobile first?


“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting your dealership’s strategy.

The links we mention in the video are:
Page speed post from Moz:
Page speed as a ranking factor:
Mobile first index info:


Coming to NADA? Check this out…


This week’s Wednesday Workshop is a short one, cause we know that everyone’s getting ready for NADA in New Orleans. DealerOn will be there in full force, so make sure you check out the video to see when our team will be presenting, and come see us at booth 1611 to say hi (we’ll have a full bar!) and check out our services…

By |January 25th, 2017|DealerOn, Education (Best Practices), Events|0 Comments