About Greg Gifford

Greg Gifford is the Director of Search and Social at DealerOn. He has over 15 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5 years helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. He is an international SEO speaker, and currently serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. His local search tips and tricks can be easily found online and Greg can be reached at

You’ve Got To Create A Content Calendar


This week’s video is a day late, cause honestly… We didn’t plan very well. BUT – that leads right in to this week’s tip: You have to establish a content calendar. If you plan ahead, it’s much easier to create great content on a regular basis. Watch the video for all the details…

We’ve got magical plans for NADA 2017


Welcome to the first Wednesday Workshop video of 2017! NADA is coming soon – we’ll all be down in New Orleans in just a few short weeks… This week’s video walks you through all of our awesome plans so you’ll be sure to catch everything!


By |January 4th, 2017|DealerOn, Events|0 Comments

The Top 10 Videos of 2016


It’s the last Wednesday Workshop of 2017! To finish up an amazing year, we’re sharing the list of the most-watched Wednesday Workshop videos of 2017:

10. Learn more about the recent Google updates
9. Man on the street interviews from NADA 2016
8. How long does SEO take?
7. Local SEO presentation from Digital Dealer 21
6. Prove you need SEO with simple math
5. You might actually want a high bounce rate
4. Is your website just lipstick on a pig?
3. We don’t sell jeeps
2. NADA mean tweets
1. You CAN sell cars with Pokemon Go

Thanks for watching all of our crazy videos – we’ll see you in 2017!


Update your holiday hours in Google!


This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed.

You’ve got to own your dealership’s backyard


In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town.

It’s important to own your own backyard before you go after your neighbor’s. With the recent updates to Google, it’s exceedingly hard to rank well in a city where you’re not actually located. Before you put all your effort into showing up elsewhere, make sure you’re showing up as well as you possibly can in your own city.