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Greg Gifford

About Greg Gifford

Director of Search and Social Greg has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5 years helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. He also serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. His local search tips and tricks can be easily found online and Greg can be reached at ggifford@dealeron.com

Google’s new mobile PPC ad type – and what it means for you

 

In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force.

The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons. This week’s video points out the important way that dealerships should be updating their PPC strategies to work well with these ad types.
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By |June 28th, 2017|Search Engine Marketing (PPC), Video|0 Comments

What’s up with Google’s Mobile First Index?

 

In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update.

A Google representative shared several important tidbits about the update, including when we should expect it and what’s going to be changing. Check out the video for all the details.
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Do you have hidden content on your home page?

 

Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible!
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Massive fine for fake reviews

 

This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more…
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By |June 7th, 2017|Education (Best Practices), Video|0 Comments

Can you have too much Local SEO content?

Can you have too much Local SEO content?

My monthly column over at Search Engine Land is back in full force for the summer, and today we’re talking about dumping too much content onto your website. What am I talking about? Well, content is super important to your Local SEO strategy, but it’s not a catch-all cure that will immediately boost your rankings. […]

By |June 6th, 2017|Search Engine Optimization (SEO)|0 Comments