Google Adwords is probably one of your dealership’s biggest and most important online marketing investments. Even if your dealership has hired an agency to manage your investment, you should spend 15 minutes to read the information Google just put out on Quality Score.
Quality Score (QS) can be one of the more confusing aspects of Google’s […]
The fixed operations department in the average dealership generates over 50% of a typical dealer’s gross profit, according to NADA. Since this is where you make most of your money, it’s important that you do everything you can to turn each and every visitor to your service lanes into loyal, return customers. While your fixed […]
Google’s announcement yesterday about the launch of their new PageSpeed Insights’ User Experience rules is really driving home the importance of usability and site speed on your mobile website. They’ve previously discussed how important the speed at which your website loads (both desktop and mobile) is to their algorithm – site speed can impact […]