Articles

With 90% of auto buyers employing the Internet to do pre-buying auto research, you've got the potential to engage them with targeted content. Research shows that 67% of your potential buyers will actually visit your dealership website to get to know you, prior to visiting your showroom. You need to make sure what they find makes them want to get to know you offline. More

Research shows that the time a potential auto buyer is willing to wait is shrinking. In fact, your buyers are taking response times seriously enough to walk down the street if yours doesn't meet their expectations. Find out how to respond quickly without sacrificing professionalism—or the sale. More

Get six ideas about how to provide a more connected marketing experience for your potential buyers. Since about 80% of the people looking today will buy at some point in the future, the ongoing experience they have with your dealership could have long-term downstream revenue opportunities. More

Results from an R.L. Polk & Co. study of 3,200 new and used car buyers in September 2007 produced some interesting segmentation insights. They categorized four segments that auto dealers can leverage in marketing campaigns, employing a targeted and tuned approach, rather than counting on a spray and pray effort. More

One of our customers, Victory Automotive Group, and their Internet Manager, Pat Hayes, are featured in Digital Dealer Magazine's October Issue. Pat's candid answers to the magazine's questions will give any Automotive Internet Manager a lot to think about. More

There's much discussion about inventory and pricing being all there is to work with for auto dealer sales. Reports abound stating that promotional marketing is a better choice for marketing dollars and resources than building relationships. But, there's more you can do to gain sales traction. More

The one thing every dealership strives to get more of is in-market leads. But, how many do you really need, and what's the best way to get them?

According to Greg Goebel of Auto Dealer Daily, an average salesperson can handle 75 leads per month, a great salesperson can handle 125. The benchmark for conversions to sales is one in six leads. Depending on how many salespeople you have working your Web-generated leads, this should give you a benchmark to aim at for your website lead capture results. But, reaching beyond immediate lead generation will deliver cumulative long-term results that shouldn't be overlooked. More

In-market car buyers are showing a propensity for using the Internet to get farther through the sales pipeline and minimizing the time they spend on your lot. Savvy auto dealers have realized that ?the way things have always been done? doesn't cut it anymore. With almost all of your leads using the Internet to gather research and information on their next auto purchase, can you afford not to have a robust, agile website solution? Your dealership success depends on it. Unless you want to put your focus on the 5.9% of car buyers who aren't interested in Internet shopping. How many of those are in your area? More

Research suggests that, while price is a huge factor, customer experience and service remains a key determinant for a vehicle purchase decision. Because of the service expectations, location of a dealership is a factor that plays in the decision as well. It's interesting that a strong percentage of people surveyed think they can get a better price by negotiating than through fixed ?haggle-free? pricing. Because the test drive remains one of the most important factors for the completion of a purchase decision, getting the potential customer into your showroom is a must. More

An incentive is defined as a positive motivational influence [ WordNet]. For an auto dealership, an incentive is offered in exchange for a lead's personal information. With over 90% of auto buyers turning to the web to research their next purchase, finding out who they are and what they're searching for is key to becoming their dealership of choice. More

It's time to change your marketing methods and focus on optimizing your resources by going after the most highly qualified leads. Where a direct mail piece gets delivered to everyone you choose to send it to, in-market or not, the Internet is the best driver of qualified leads for selling more cars. Why? More

Virtual Shopping is the way to go these days. You can find information on almost anything you want to buy. Cars are a highly researched item and the information availability is growing exponentially. Is your dealership where they turn? More

One challenge facing most auto dealers today is how to most effectively spend online advertising dollars. With all the ways you can advertise online, it can be difficult to decide which mediums will provide you with the best results; not to mention the issue of what to do with your prospects after spending the money to get them to your auto web site. More

Buying a car is a hefty investment; a purchase that the majority of customers do not make every year. With this is mind, maybe it is time to use the leads generated by vehicle sales to focus more on the service bay as a source of monthly revenue. But leads often fall through the cracks between the sales and services departments. More

Your auto dealer website design is a direct reflection of your dealership. By using a DealerOn designed auto dealer website which implements the following technical and practical tips you can make your web site more user-friendly, more successful, and turn on your profit potential by engaging more leads. More