Personal, Immediate Internet Lead Follow-up
Make sure your internet leads know you care about them and are ready to help them buy the right car by calling them personally, minutes after they submit their information to your website. Recent research confirms that website visitors who submit a lead online are likely to have a quick-purchase timeframe. Don’t leave who they buy from to chance.
Other than price, the second most cited primary reason for doing business with a dealership is a “good, quick response” to the lead. (2005 Industry and Dealership eBusiness Performance Study) One of the biggest missed opportunities for dealers is slow response to Internet leads.
But, how to manage it when salespeople need to be on the lot selling? Have the calls automatically directed to the salesperson on “call” when the lead is submitted. Call Prospector will brief the salesperson and connect them with the lead in less than three minutes. With the industry average follow-up at over four hours, this kind of timeliness can make a heck of a first impression. As one of our customers says, “It’s not who e-mails the customer first, but who talks to the customer first that wins!”
A bit more about how Call Prospector works:
- Call Prospector takes all internet leads from any source, including website, third party or manufacturers.
- The tool verifies that the lead is real.
- It automatically places a personalized and customized call to the consumer thanking them for their interest in the dealership.
- Once on the phone, the customer can press '1' to be instantly connected to the dealership's sales department.
- If the customer chooses not to act, Call Prospector will call the dealership, inform them of the lead and specific information requested.
- The dealership can press '1' to be connected to the potential customer.
Establish Your Lead's VIP Status
By speaking with a prospective lead personally, your salespeople are able to establish a real connection with that person. The quick timeframe of the response indicates how important they are and the salesperson’s pre-knowledge of what they’re interested in is impressive. Buying a car is a major purchase and as much an emotional investment as a financial one. Being first and being informed to answer their needs and questions says a lot about why they should buy from your dealership.
Customer Results
Our customers report that, on average, they can set appointments with 75% of the leads they speak with personally. Because of that personal connection, 75% of those appointments are kept and the dealer is able to sell cars to 29% of them.
