DealerOn Receives AWA Award for Websites

For the second time, DealerOn has been awarded an AWA for our website platform! The AWAs (Automotive Website Awards) were presented at NADA by our friends at PCG Companies, and we’re honored to have been selected as one of the 2017 winners for the “Website” category. These awards are given out annually, based on independent research done by the PCG folks, as well as vendor demonstrations. The DealerOn team works very hard to make sure that our products are the best they can be, and we’re privileged to be recognized by our peers in this way. 

Within the automotive industry, DealerOn has become famous for our Lead Guarantee, which says that our websites will increase your lead volume by 50%, regardless of your current provider.

But it’s not just about having one of the only lead guarantees in auto, our websites are also twice as fast, on average, as any competitor’s site. And as the mobile platform gets more and more traction, having a responsive website is an absolute must. That’s where our Chameleon Responsive site platform comes in, because we’ve worked extra hard to design a platform that doesn’t rely on User Agent Detection, but can automatically resize and adapt to whatever device is accessing the website. No more multiple sites or having special designs for mobile & desktop.

We also pride ourselves in having a data-driven approach to our website design and optimization. Through our signature A/B split testing, DealerOn has been able to produce some of the highest-converting websites in the industry, which has brought more leads, phone calls, showroom visits, and ultimately sales to our clients. Our sites also have amazing features, like Behavioral Targeting Systems to deliver custom offers based on site activity, geo-fencing to push advertisements based on customer location, and Apple & Android Wallet integration as well, for sending coupons to customers.

As we continue into 2017, we hope to keep blazing the trail in digital marketing & advertising for the automotive world. And, hey, maybe we’ll walk away with a few more awards in 2018.